Neoway

Name: Neoway
Brand: Neoway

Neoway is a Brazilian B2B data and analytics platform that aggregates, cleans, and structures primarily public and partner datasets and delivers them via dashboards, BI integrations, and APIs to support prospecting, due diligence, fraud/AML workflows, and capital markets analytics.

Est 2002|Valuation $331.3M|Raised $45M|31 Ref Customers

LinkedIn 257K|Web traffic 20K|FTEs 513

MarketsList Building & Enrichment Account Research Fraud Detection

01Competitive Landscape

| Aspect | Neoway | Serasa Experian (Brazil) | Casa dos Dados (public data platform) | |--------|--------|---------------------------|----------------------------------------| | Starting Price | Quote-based (not publicly listed) | Varies; Serasa offers multiple products/APIs with examples available via resellers and some direct services | Public monthly plans advertised (e.g., published low-cost monthly plan for modest monthly query volumes) | | Primary Fit | Mid-market to enterprise Brazilian companies needing packaged analytics, models, and workflows across sales/marketing, risk/compliance, fraud, and capital markets | Credit, fraud, monitoring, and identity/business verification with bureau-style datasets and scoring | Low-cost, high-volume access to public CNPJ data with an API for basic enrichment and prospecting | | Key Strength | Platform + API + dashboard delivery model; public security certifications and a security portal; integration with B3 for capital markets (DataWise+) | Deep credit bureau datasets, established fraud/monitoring products, formal developer portal and API catalog | Transparent pricing and developer-friendly simple CNPJ lookup/enrichment for many SMB needs | | Key Weakness | Sparse independent public reviews, pricing opacity, and some signals of price sensitivity and differentiation concerns in employee commentary | Reputation and regulatory scrutiny narratives exist publicly; portfolio complexity can require distributor relationships for some offerings | Not designed as an enterprise compliance/fraud suite; likely weaker on advanced scoring, legal process analytics, and managed workflows | Narrative analysis - Direct competitors and differentiators - Neoway vs Serasa Experian - Neoway promotes analytics and multi-domain business workflows plus B3-linked capital markets analytics. - Serasa Experian functions as a bureau-style data provider with broad credit and fraud monitoring products and a visible API catalog. - Neoway vs low-cost public-data platforms (Casa dos Dados) - Neoway competes on curated data quality, model-based insights, compliance and fraud workflows, monitoring/alerts, and enterprise security posture. - Low-cost platforms compete on transparent pricing, speed of onboarding, and sufficiency for basic enrichment and prospecting. - Pricing comparison: value proposition vs alternatives - Neoway - Quote-based pricing creates uncertainty; it may be cost-effective if it replaces internal ETL/modeling work and multiple vendors, but price benchmarking requires vendor engagement. - Casa dos Dados - Transparent low monthly pricing can undercut enterprise platforms for basic needs, but may not satisfy regulated use cases. - Serasa Experian - Pricing varies by product; some offerings expose per-consultation costs via distributors or resellers, while enterprise contracts are typically customized. - Customer testimonials comparing Neoway to competitors - No direct publicly available quotes asserting "we switched from X to Neoway" were found in accessible independent reviews. - Employee commentary suggested the Sales & Marketing product may lag competitors and be perceived as expensive; this should be treated as a hypothesis to validate during reference checks. - Market share and adoption trends - B3’s acquisition rationale frames data and analytics as a growing revenue area for exchanges and positions Neoway as a strategic asset in Brazil; no independently validated market share figures were identified in the reviewed sources.

01Competitive Landscape

Aspect	Neoway	Serasa Experian (Brazil)	Casa dos Dados (public data platform)
Starting Price	Quote-based (not publicly listed)	Varies; Serasa offers multiple products/APIs with examples available via resellers and some direct services	Public monthly plans advertised (e.g., published low-cost monthly plan for modest monthly query volumes)
Primary Fit	Mid-market to enterprise Brazilian companies needing packaged analytics, models, and workflows across sales/marketing, risk/compliance, fraud, and capital markets	Credit, fraud, monitoring, and identity/business verification with bureau-style datasets and scoring	Low-cost, high-volume access to public CNPJ data with an API for basic enrichment and prospecting
Key Strength	Platform + API + dashboard delivery model; public security certifications and a security portal; integration with B3 for capital markets (DataWise+)	Deep credit bureau datasets, established fraud/monitoring products, formal developer portal and API catalog	Transparent pricing and developer-friendly simple CNPJ lookup/enrichment for many SMB needs
Key Weakness	Sparse independent public reviews, pricing opacity, and some signals of price sensitivity and differentiation concerns in employee commentary	Reputation and regulatory scrutiny narratives exist publicly; portfolio complexity can require distributor relationships for some offerings	Not designed as an enterprise compliance/fraud suite; likely weaker on advanced scoring, legal process analytics, and managed workflows

Narrative analysis

Direct competitors and differentiators
- Neoway vs Serasa Experian
  - Neoway promotes analytics and multi-domain business workflows plus B3-linked capital markets analytics.
  - Serasa Experian functions as a bureau-style data provider with broad credit and fraud monitoring products and a visible API catalog.
- Neoway vs low-cost public-data platforms (Casa dos Dados)
  - Neoway competes on curated data quality, model-based insights, compliance and fraud workflows, monitoring/alerts, and enterprise security posture.
  - Low-cost platforms compete on transparent pricing, speed of onboarding, and sufficiency for basic enrichment and prospecting.
Pricing comparison: value proposition vs alternatives
- Neoway
  - Quote-based pricing creates uncertainty; it may be cost-effective if it replaces internal ETL/modeling work and multiple vendors, but price benchmarking requires vendor engagement.
- Casa dos Dados
  - Transparent low monthly pricing can undercut enterprise platforms for basic needs, but may not satisfy regulated use cases.
- Serasa Experian
  - Pricing varies by product; some offerings expose per-consultation costs via distributors or resellers, while enterprise contracts are typically customized.
Customer testimonials comparing Neoway to competitors
- No direct publicly available quotes asserting "we switched from X to Neoway" were found in accessible independent reviews.
- Employee commentary suggested the Sales & Marketing product may lag competitors and be perceived as expensive; this should be treated as a hypothesis to validate during reference checks.
Market share and adoption trends
- B3’s acquisition rationale frames data and analytics as a growing revenue area for exchanges and positions Neoway as a strategic asset in Brazil; no independently validated market share figures were identified in the reviewed sources.

Aspect

Neoway

Serasa Experian (Brazil)

Casa dos Dados (public data platform)

Starting Price

Quote-based (not publicly listed)

Varies; Serasa offers multiple products/APIs with examples available via resellers and some direct services

Public monthly plans advertised (e.g., published low-cost monthly plan for modest monthly query volumes)

Primary Fit

Mid-market to enterprise Brazilian companies needing packaged analytics, models, and workflows across sales/marketing, risk/compliance, fraud, and capital markets

Credit, fraud, monitoring, and identity/business verification with bureau-style datasets and scoring

Low-cost, high-volume access to public CNPJ data with an API for basic enrichment and prospecting

Key Strength

Platform + API + dashboard delivery model; public security certifications and a security portal; integration with B3 for capital markets (DataWise+)

Deep credit bureau datasets, established fraud/monitoring products, formal developer portal and API catalog

Transparent pricing and developer-friendly simple CNPJ lookup/enrichment for many SMB needs

Key Weakness

Sparse independent public reviews, pricing opacity, and some signals of price sensitivity and differentiation concerns in employee commentary

Reputation and regulatory scrutiny narratives exist publicly; portfolio complexity can require distributor relationships for some offerings

Not designed as an enterprise compliance/fraud suite; likely weaker on advanced scoring, legal process analytics, and managed workflows