Own Company

Name: Own Company
Brand: Own Company

Own Company is a cloud/SaaS data resilience platform that provides backup and restore, long-term archiving, sandbox seeding and anonymization, and SaaS security posture for Salesforce and other SaaS ecosystems.

Est 2015|Valuation $2.1B|Raised $507.3M|89 Ref Customers

LinkedIn 75K|Website|FTEs 7,011|HQ Englewood Cliffs, New Jersey, US

MarketsSecurity Service Edge (SSE)Backup and Data Protection

Published Oct 15, 2026

01Common complaints

1) **If price sensitivity is the primary selection criterion** - Community feedback and some review commentary characterize Own as more expensive at scale; lower-cost alternatives may be preferable for cost-constrained buyers. 2) **If the org is dominated by complex managed packages and requires a guaranteed turnkey restore** - Restore sequencing and managed-package constraints have been reported as complications in community discussions. 3) **If consistent, high-touch support is required without purchasing premium support tiers** - Review experiences vary; enterprises should confirm support SLAs and account coverage in contract terms. 4) **If the organization requires a single vendor to provide unified backup across many workload types beyond SaaS (servers, endpoints, databases)** - Broader backup platforms may better suit environments where SaaS backup is only one part of a unified data protection strategy. 5) **If transparent, current public pricing and online purchasing are required** - Own’s pricing is commonly sales-led; third-party pricing pages may be out of date.

Deal disqualifiers (poor fit)

Very small Salesforce orgs with minimal automation and tight budgets
Orgs dominated by managed packages where restores are constrained and disabling automation is impractical
Buyers wanting fully transparent, up-to-date public pricing and self-serve online purchasing

Limitations reported by customers

Gaps in seeding support for certain managed or custom package objects.
Restore complexity in environments with extensive automation and managed packages, sometimes requiring automation to be disabled and careful sequencing.
Variability in support responsiveness reported across customers.

Vendor-acknowledged / operational realities

Dependency on public cloud infrastructure means the service can be affected by upstream incidents (AWS, Salesforce platform outages, etc.).
Continuous Data Protection implementations may have coverage and retention constraints that should be validated during evaluation.

02Why they buy

Unique selling point themes supported by customer feedback

Customers report increased confidence in automated daily backups and the ability to restore data when needed.
Reviewers commonly reference straightforward setup for basic backup tasks and manageable routine administration for many standard scenarios.
Sandbox seeding and anonymization are frequently cited as beneficial for development and testing workflows.

Vendor-claimed capabilities that require verification

Continuous Data Protection (near real-time capture) for Salesforce via Change Data Capture and platform events is a vendor capability that should be validated for coverage, operational constraints, retention limits, and API impact.

Areas where competitors may have an advantage

Lower-cost packaging and simplified pricing models (certain competitors)
Unified enterprise-wide backup platforms that reduce tool sprawl
Vendors focused on Salesforce data management and analytics may offer deeper governance features for specific enterprise workflows

03Field reports

Review platform signals (G2, Capterra, TrustRadius)

G2: Historical snapshots show a very high aggregate rating on G2. Reviews commonly describe increased confidence in backups, restore functionality, and value for sandbox seeding.
Capterra: Fewer reviews appear on some listings; reviews generally reference daily backup value while noting restore or cloning complexity in some cases.
TrustRadius: Historical listings reference pricing signals and position OwnBackup as a Salesforce backup and recovery solution.

Direct quotes (positive and negative)

Positive: - "Own provides us with peace of mind - we know our salesforce org is backed up daily… the restore process is very intuitive." — Enterprise reviewer - "Setting up the backup is very easy and monitoring is a breeze." — Mid-market reviewer Negative / critical: - "It would be great to hear back from support. I have opened cases and not heard back." — Mid-market reviewer - "Some custom or managed package apps cannot be accessed in the seeding feature." — Mid-market reviewer Community feedback: - "Downside is their support is terrible… they’re very expensive…" — community thread - "We use Ownbackup and it is good except if you have a big managed package… restoration will be a nightmare…" — community thread Balanced: - Pros: "daily backup… backup, compare the snapshot." - Cons: "Restore the data or clone the data to a sandbox is kind of complicated…"

Themes from reviews

Customers cite the need to move beyond native Salesforce weekly export due to its manual nature and CSV limitations.
Reviewers value granular restore capabilities and sandbox seeding/anonymization for dev/test workflows.
Common criticisms include perceived pricing at scale, variability in support responsiveness, and restore complexity in heavily customized orgs.

Vendor-published claims and announcements

- Own announced Continuous Data Protection (CDP) for Salesforce, using Salesforce Change Data Capture and platform events to capture near real-time changes. - Salesforce markets Own capabilities as part of Salesforce Backup & Recover, including continuous capture and visibility into data and metadata changes. Critical evaluation: - These are vendor and partner claims and should be evaluated with technical validation. Buyers should request: - Technical architecture documentation - Details on CDC coverage and limitations (object coverage, event handling) - Performance implications and API usage considerations - Retention specifics for CDP datasets - Independent validation or customer references

Outcome metrics caution

Marketing materials may use terms such as "industry-first" or make strong performance claims without publishing methodology or independent verification. Treat ROI and time-saved figures as hypotheses until corroborated by customer references or pilot results.

04Best fit

Company sizes (practical ranges)

Typical fit: Organizations with dedicated Salesforce platform teams, often ranging from mid-market to large enterprises.
Budget expectation: Organizations that can justify tens of thousands to low hundreds of thousands of dollars annually depending on user counts, modules, retention, and support levels.

Industries

Financial services and insurance
Healthcare and life sciences
SaaS and technology vendors
Other regulated or data-sensitive verticals

Roles and personas

Economic buyer: CIO / VP of IT / Head of Business Systems / Security leadership
Champions: Salesforce Admin, Salesforce Architect, Platform Owner, RevOps Systems
Users: Admins, release managers, compliance and audit teams

Qualification criteria (strong fit)

High frequency of data changes with significant impact from accidental deletion
Complex integrations (ETL, CPQ, marketing automation)
Need for sandbox seeding and data anonymization
Need for extended retention and detailed audit trails

05The pitch

What the product does (objective value proposition)

Own Company (formerly OwnBackup) provides a cloud/SaaS data resilience platform focused on backup & restore, archiving, sandbox seeding/anonymization, and SaaS security posture—primarily for ecosystems such as Salesforce, with additional coverage for Microsoft Dynamics 365 and other SaaS platforms in the vendor portfolio. Own's primary objective is operational and compliance-oriented: enable recovery from data loss (human error, integrations, malicious actions), provide long-term retention, and support management of SaaS data risk beyond native SaaS tooling. Salesforce acquired Own Company and integrated Own’s products into Salesforce’s platform data resilience offering.

Target market and market positioning

- **Primary buyers:** Salesforce administrators and architects, IT operations, security and compliance teams, and platform owners. - **Primary segments (based on reviews and typical contract minimums):** Mid-market and enterprise Salesforce customers with significant data volume, complex integrations, and compliance obligations. - **Positioning:** Oriented toward enterprise requirements for SaaS data protection, recovery, governance, and data reuse for development and testing.

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