Own Company

Name: Own Company
Brand: Own Company

Own Company is a cloud/SaaS data resilience platform that provides backup and restore, long-term archiving, sandbox seeding and anonymization, and SaaS security posture for Salesforce and other SaaS ecosystems.

Est 2015|Valuation $2.1B|Raised $507.3M|89 Ref Customers

LinkedIn 75K|Website|FTEs 7,011|HQ Englewood Cliffs, New Jersey, US

MarketsSecurity Service Edge (SSE)Backup and Data Protection

01Competitive Landscape

Narrative analysis

- Own is frequently compared with Spanning on pricing and simplicity, where Spanning emphasizes lower cost of entry while Own typically competes on feature breadth for Salesforce-specific needs (seeding, archiving, security posture). - Odaseva and Own both target enterprises heavily invested in Salesforce, with Odaseva emphasizing analytics and governance in some editions. - AvePoint competes on price and cross-platform backup heritage; buyers should confirm feature and support differences when comparing price points.

Adoption / market trend considerations

Salesforce’s acquisition indicates a strategic focus on integrated data resilience within the Salesforce ecosystem and may result in tighter platform integration.
Post-acquisition changes can include packaging adjustments, pricing model changes, or roadmap shifts that affect non-Salesforce platform support and customer choices.

	Own Company (OwnBackup)	Spanning Backup for Salesforce	Odaseva Backup & Restore
Starting Price	Historically positioned with quote-based pricing and contract minimums in the hundreds to low thousands per month in older third-party listings	Public-facing price positioning emphasizing lower TCO and low-cost entry	Enterprise editions positioned with multi-thousand-dollar annual floors for some offerings
Best suited for	Mid-market and enterprise Salesforce orgs requiring backup, seeding, archiving, and security posture features	Cost-sensitive teams seeking simpler packaged backup for Salesforce/M365/Google Workspace	Salesforce-centric enterprises seeking broad data management, analytics, and governance capabilities
Key strength	Broad feature set focused on Salesforce backup, seeding, archiving, and security posture; recognition within the Salesforce admin community	Simpler packaging and price positioning; point-in-time and granular recovery focus	Enterprise-oriented data management with analytics and governance features
Key weakness	Reported price sensitivity at scale; restore edge cases in managed-package-heavy orgs; variable support experience reported	May offer less depth on enterprise governance and data management compared with specialized vendors	Can be costly and sales-led; may be excessive for smaller organizations

01Competitive Landscape

Narrative analysis

Own is frequently compared with Spanning on pricing and simplicity, where Spanning emphasizes lower cost of entry while Own typically competes on feature breadth for Salesforce-specific needs (seeding, archiving, security posture).
Odaseva and Own both target enterprises heavily invested in Salesforce, with Odaseva emphasizing analytics and governance in some editions.
AvePoint competes on price and cross-platform backup heritage; buyers should confirm feature and support differences when comparing price points.

Adoption / market trend considerations

Salesforce’s acquisition indicates a strategic focus on integrated data resilience within the Salesforce ecosystem and may result in tighter platform integration.
Post-acquisition changes can include packaging adjustments, pricing model changes, or roadmap shifts that affect non-Salesforce platform support and customer choices.

	Own Company (OwnBackup)	Spanning Backup for Salesforce	Odaseva Backup & Restore
Starting Price	Historically positioned with quote-based pricing and contract minimums in the hundreds to low thousands per month in older third-party listings	Public-facing price positioning emphasizing lower TCO and low-cost entry	Enterprise editions positioned with multi-thousand-dollar annual floors for some offerings
Best suited for	Mid-market and enterprise Salesforce orgs requiring backup, seeding, archiving, and security posture features	Cost-sensitive teams seeking simpler packaged backup for Salesforce/M365/Google Workspace	Salesforce-centric enterprises seeking broad data management, analytics, and governance capabilities
Key strength	Broad feature set focused on Salesforce backup, seeding, archiving, and security posture; recognition within the Salesforce admin community	Simpler packaging and price positioning; point-in-time and granular recovery focus	Enterprise-oriented data management with analytics and governance features
Key weakness	Reported price sensitivity at scale; restore edge cases in managed-package-heavy orgs; variable support experience reported	May offer less depth on enterprise governance and data management compared with specialized vendors	Can be costly and sales-led; may be excessive for smaller organizations