Realeyes is a computer-vision / Emotion AI vendor that uses opt-in front-facing camera interactions (e.g., webcams/selfie video) and machine-learning models to:
1) Measure attention and emotional response to digital video advertising and content (historically branded PreView; the creative-testing business has been restructured into a separate product entity called Adverteyes), and
2) Verify personhood / reduce fraud via lightweight facial verification for market research panels and online platforms (products marketed as Verify and VerifEye).
In practice, Realeyes positions its core commercial offering as a camera-based source of behavioral signals (attention, emotion) intended to augment surveys, viewability, and click-based proxies, and as a camera-based verification approach intended to reduce bots/duplicate panelists and improve data integrity.