Realeyes is a computer-vision platform that uses opt-in front-facing camera video and machine-learning models to measure attention and emotional response to digital video content and to perform lightweight facial verification for respondent/personhood verification and fraud reduction.
Published Oct 15, 2026
| Primary Focus | Creative attention/emotion testing + facial verification for anti-fraud/age/demographics | TV/CTV viewer attention (media + creative context) | Attention measurement/eye-tracking-based approaches (varies by product line) |
| Starting Price | Published PreView packaging shows tiered self-service, managed service, and API options; Verify is not publicly priced | Not publicly listed in reviewed sources | Pricing not consistently available for attention measurement offerings |
| Typical Use Cases | Enterprises linking creative diagnostics or panel integrity to outcomes | Brands optimizing TV/CTV buys and creative wear-out using second-by-second attention | Organizations seeking attention measurement frameworks; may fit research-heavy teams |
| Key Strength | Partner integrations and SOC 2 compliance referenced; presence in both creative testing and verification categories | Specialization in TV attention and planning metrics | Established presence in attention research and eye-tracking methodologies |
| Key Weakness | Limited public third-party review depth; camera/biometric sensitivity; creative-testing business reorganization | May be less suited for digital creative facial-coding emotion analytics | Methods and comparability vary across vendors; pricing clarity varies |
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