Scratchpad

Name: Scratchpad
Brand: Scratchpad
Rating: 4.8 (1619 reviews)

AI Native

Scratchpad is a Salesforce workspace layer delivered as a web application and Chrome extension that streamlines Salesforce updates, improves pipeline hygiene, and provides AI-assisted call notetaking and CRM field suggestion workflows.

Est 2020|Raised $49.6M|118 Ref Customers

LinkedIn 26K|Web traffic 13K|FTEs 61

MarketsCRM Data Hygiene

01Competitive Landscape

Narrative analysis

- Scratchpad vs Clari - Scratchpad is focused on rep workflow, CRM hygiene, and automated data updates, while Clari is positioned as a revenue operations platform with forecasting and enterprise revenue context. Some organizations use both tools: Scratchpad for rep execution and a revenue platform for forecasting and leadership visibility. Clear delineation of responsibilities and workflows is recommended to avoid redundancy. - Scratchpad vs Revenue Grid - Comparative summaries indicate Revenue Grid may be stronger in email tracking and automation, while Scratchpad tends to score higher on ease of use and day-to-day workflow support for sales reps. - Scratchpad vs Dooly - Vendor materials indicate a migration path from Dooly following a competitor shutdown announcement; organizations should verify the status and timeline of competing vendors independently and during procurement. - Competitor-produced perspectives - Competitor-authored materials identify positioning differences and potential gaps. Claims from competitor sources are vendor-originated and should be validated during product evaluation.

	Scratchpad	Clari	Revenue Grid
Starting Price	Free tier; per-user Solo and Team tiers with annual and monthly billing options	Pricing available on request; list pricing not publicly detailed	Entry-level offerings vary; paid plans for activity capture and automation
Typical Use Case	Salesforce-heavy teams needing faster CRM updates, structured notes, and AI-assisted hygiene	Organizations focused on forecasting, revenue operations, and enterprise revenue governance	Teams requiring email/activity capture and engagement signals
Key Strength	Ease of use and streamlined Salesforce workflows; can improve user adoption	Forecasting and broader revenue platform capabilities	Email tracking and automation features; activity capture focus
Key Weakness	Cost at scale; potential extension/security friction; not a full replacement for enterprise forecasting or conversation intelligence	Pricing transparency and potential complexity for smaller teams	Adoption and user experience may vary relative to Scratchpad's workflow orientation

01Competitive Landscape

Narrative analysis

Scratchpad vs Clari
- Scratchpad is focused on rep workflow, CRM hygiene, and automated data updates, while Clari is positioned as a revenue operations platform with forecasting and enterprise revenue context. Some organizations use both tools: Scratchpad for rep execution and a revenue platform for forecasting and leadership visibility. Clear delineation of responsibilities and workflows is recommended to avoid redundancy.
Scratchpad vs Revenue Grid
- Comparative summaries indicate Revenue Grid may be stronger in email tracking and automation, while Scratchpad tends to score higher on ease of use and day-to-day workflow support for sales reps.
Scratchpad vs Dooly
- Vendor materials indicate a migration path from Dooly following a competitor shutdown announcement; organizations should verify the status and timeline of competing vendors independently and during procurement.
Competitor-produced perspectives
- Competitor-authored materials identify positioning differences and potential gaps. Claims from competitor sources are vendor-originated and should be validated during product evaluation.

	Scratchpad	Clari	Revenue Grid
Starting Price	Free tier; per-user Solo and Team tiers with annual and monthly billing options	Pricing available on request; list pricing not publicly detailed	Entry-level offerings vary; paid plans for activity capture and automation
Typical Use Case	Salesforce-heavy teams needing faster CRM updates, structured notes, and AI-assisted hygiene	Organizations focused on forecasting, revenue operations, and enterprise revenue governance	Teams requiring email/activity capture and engagement signals
Key Strength	Ease of use and streamlined Salesforce workflows; can improve user adoption	Forecasting and broader revenue platform capabilities	Email tracking and automation features; activity capture focus
Key Weakness	Cost at scale; potential extension/security friction; not a full replacement for enterprise forecasting or conversation intelligence	Pricing transparency and potential complexity for smaller teams	Adoption and user experience may vary relative to Scratchpad's workflow orientation