SeeTrue

Name: SeeTrue
Brand: SeeTrue AI
Rating: 5 (1 reviews)

Artificial Intelligence for Fast and Efficient Security Screening

Est 2018|Valuation $41.1M|Raised $17M|16 Ref Customers

LinkedIn 5K|Web traffic 4K|FTEs 87|HQ Tel Aviv, Tel-Aviv District, IL

MarketsPhysical Security Systems

Published Sep 16, 2026

01Common complaints

1. If procurement requires publicly posted, independently verifiable security and compliance artifacts - When vendor selection criteria mandate publicly available SOC 2, ISO 27001, or equivalent certification documents, the current public footprint may be insufficient. Organizations can still consider SeeTrue if the vendor can provide private audit reports under NDA, but vendors lacking public documentation may be disqualified in some procurement frameworks. 2. If a single-OEM, tightly integrated solution is required to minimize multi-vendor accountability - Some programs prefer OEM-native algorithm suites to reduce integration and accountability complexity; in such cases, an OEM-native offering may be preferable. 3. If the scanner ecosystem in use is not covered by the vendor’s published certifications and the regulator is strict - SeeTrue’s public certification messaging is currently specific to certain CT models; organizations relying on other CT platforms should verify certification pathways and timelines before committing. 4. If transparent, standardized pricing is necessary for rapid procurement - The sales-led pricing model and enterprise contracting approach can slow smaller projects or pilots where list pricing is required for quick decisions. 5. If abundant independent peer reviews and public operational references are a strict procurement requirement - The public review footprint is limited; procurement teams that rely on widely available review-platform references may prefer vendors with more public third-party references.

Disqualifiers (poor fit)

Very small sites with low screening volume where ROI may not justify enterprise integration
Procurement processes that require publicly posted SOC 2 / ISO certificates and the vendor cannot provide acceptable documentation under procurement terms
Scanner or regulatory contexts where the vendor does not have published approvals and cannot reasonably obtain them within required timelines

Publicly visible limitations

Certification scope is publicly documented for specific scanner models and contexts; expansion beyond these combinations is not fully documented.
Enterprise security and compliance documentation (SOC 2, ISO 27001, pen test summaries) is not publicly available.
Pricing is not published; procurement will likely require enterprise negotiation.

Roadmap transparency

No detailed public roadmap was found. Buyers should request planned scanner integrations, certification timelines by regulator, and planned algorithm expansions (for example, additional prohibited-item categories).

02Why they buy

Differentiation supported by evidence

Public certification activity for APIDS on specific CT systems, which supports deployment pathways in regulated aviation contexts.
Engagement with formal evaluation frameworks and demonstrations with national or international screening stakeholders.
Public reports of deployments across multiple sectors (aviation, venues, urban security), consistent with a cross-sector go-to-market approach.

Where competitors may have stronger positioning

Smiths iCMORE: OEM-native integration across a broad scanner portfolio and an established presence in scanning hardware ecosystems.
Large integrators (for example, systems integrators): capabilities in end-to-end programs and government contracting, which can be advantageous for large-scale procurements.

03Field reports

Important limitation: scarcity of public end-user reviews

SeeTrue is an enterprise security-screening vendor; typical buyers (airports, regulators, integrators) rarely leave reviews on commercial review platforms. No substantial product review pages on G2 or Capterra were found in accessible search results during this research. Evidence available for assessment relies primarily on: - Customer and partner announcements (vendor and PR materials) - Third-party institutional evaluation references (evaluation frameworks where results are distributed to qualified stakeholders) - Employee reviews on Glassdoor

Representative stakeholder statements (vendor- and partner-sourced)

These statements are sourced from vendor and partner press materials and are not independent user reviews.

A hardware partner issued a positive statement about the collaboration in joint press materials.
A major venue operator noted expectations of faster entry processing and improved visitor experience following deployment.
Company leadership described the strategic value of certification in public communications.

Employee sentiment (Glassdoor; not a customer review, but a signal)

Glassdoor contains a small number of employee reviews. Example excerpts indicate generally positive comments about colleagues and product relevance, alongside comments about limited career progression opportunities.

Why customers appear to choose SeeTrue (inferred from announcements)

Focus on certification pathways enabling automation concepts such as image-only review on alarm
Overlay model that integrates with existing scanners to reduce rip-and-replace hardware projects
Vendor statements of operational deployments and processed scan volumes

Why customers might not choose or might churn (inferred risk areas)

Because public third-party review data is limited, churn reasons are inferred from market and procurement dynamics:

Certification dependencies by region and scanner model
Integration complexity and operational resistance to process change
Preference in some programs for OEM-native solutions over third-party algorithms
Lack of publicly available security/compliance documentation, which can slow procurement

1) ECAC certification for APIDS (Analogic ConneCT + Rapiscan 920CT)

- What happened: The vendor announced ECAC certification for APIDS use with specific CT EDSCB machines. - Why it matters: ECAC certification is often a gating factor for deployment in European aviation screening environments. - Metrics/outcomes: The announcement states airports using image-on-alarm concepts have observed gains in throughput and operational efficiency, but the release did not publish detailed measurements, sample sizes, or baseline assumptions. - Critical note: This is a regulatory milestone that supports market access claims, but performance impact in operational settings is asserted by the vendor and not independently benchmarked in the public release.

2) National certification by a European authority for a specific CT platform

What happened: The vendor announced national approval/certification following testing at a national test laboratory.
Critical note: This indicates national-level testing and approval in at least one jurisdiction; the underlying test reports were not made publicly available in the accessible materials.

3) U.S. evaluation pathway and demonstrations

A cooperative research and evaluation arrangement with U.S. agencies indicates engagement with formal evaluation frameworks.
Demonstrations and field operational assessments at U.S. airports were reported in vendor materials.
Critical note: Some third-party evaluation reports cited in announcements are available only to qualified airport or government personnel, limiting public scrutiny.

4) Deployment at a major venue (venue screening)

What happened: A major venue selected the vendor for AI-based prohibited-item detection at visitor checkpoints.
Critical note: Announcement materials focus on expected operational benefits but do not include measured wait-time reductions or false alarm performance metrics.

04Best fit

Organization sizes (practical ranges)

Best fit tends to be mid-to-large airports, multi-terminal venues, national rail operators, and large event venues. These organizations typically have the scale to justify enterprise procurement and operational change management.

Suggested size heuristic (non-binding):

Organizations handling very large annual passenger or visitor volumes or operating dozens of screening lanes, where labor costs and throughput constraints are material.

Industries / verticals with strongest evidence

Aviation: certification activity and participation in evaluation frameworks indicate a strong aviation focus.
Large venues: vendor announcements show deployments in venue checkpoint contexts.
Government / transit: vendor materials and sector pages reference urban security and transit use cases.

Roles / personas

Decision makers:

Airport security and operations leadership
Regulators and compliance owners
Procurement and vendor risk management
Systems integrators and engineering leadership

End users:

Screening officers and operators
Supervisors and quality assurance/auditing teams

Qualification criteria (good fit)

The organization operates CT or X-ray screening at scale and seeks to reduce image review burden
The environment supports open-architecture or partner-integration approaches
There is a need for certified automation to support new concepts of operations (for example, image-on-alarm workflows)

05The pitch

What the product does (objective core value proposition)

SeeTrue is a B2B AI software provider focused on automated threat and prohibited-item detection for security screening. The product operates as a software layer on top of existing X-ray and CT security scanners, ingesting images and producing real-time alerts for operators (for example, highlighting suspected prohibited items and supporting workflows such as “Image on Alarm Only”). The stated objectives are to improve throughput, consistency, and detection performance while reducing the manual burden on human screeners. SeeTrue describes its architecture as scanner-agnostic via an open-architecture approach, and it highlights certified integrations with specific CT scanner models.

Target market and market positioning

Primary markets:

Aviation security (checkpoint CT, hold baggage, air cargo, worker screening)
Urban security (public venues, transit, government buildings, prisons, arenas)
Customs/parcels and ports/borders

The company emphasizes certification and operational deployments rather than purely pilot-stage activity, positioning itself as an algorithm vendor that can be used within regulated screening workflows.

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