Simply Measured

Name: Simply Measured
Brand: Sprout Social

Leader

Turning social into a growth engine for the world’s boldest brands. All Business is Social℠.

Est 2010|Valuation $668.9M|Raised $393.8M|1 Ref Customers

LinkedIn 173K|Website|Web traffic 2.5M|FTEs 1,362|HQ Chicago, Illinois, US

MarketsSocial Media Management

Published Oct 15, 2026

01Common complaints

Because Simply Measured is discontinued, the primary “do not choose” scenarios include: - Any organization needing a supported, purchasable tool today: Simply Measured is discontinued; select an active platform. - Teams requiring a guaranteed product roadmap, current security attestations, and enterprise support SLAs: evaluate Sprout Social or another active vendor instead. - Teams highly dependent on stable exports/APIs for automated BI pipelines: historical reviews indicate export formats changed and sometimes broke automation. - Teams needing advanced enterprise usability and broad CX workflows: competitors such as Sprinklr are typically recommended for those use cases (with higher cost and complexity).

Known limitations from reviews

Interface described as dated and less intuitive in some reviewer feedback.
Not all networks were fully supported at times (for example, limited Pinterest support during trial periods).
Export format changes were reported to disrupt BI automation.

Product availability limitation (most important)

Discontinued / no longer available as a standalone product (per TrustRadius and acquisition coverage). Buyers should treat Simply Measured as a legacy product and evaluate Sprout Social Premium Analytics or other active alternatives instead.

02Why they buy

Historically validated strengths

Export formats intended for presentation (PowerPoint/Excel) were consistently noted as a practical strength in reviews.
Cross-network reporting and competitive tracking were commonly cited as useful capabilities.

Where competitors had clearer advantages

Enterprise robustness and usability: reviewers suggested Sprinklr and similar enterprise vendors provided a more polished experience and broader functionality.
Ongoing product evolution: because Simply Measured is discontinued, it no longer offers a sustained competitive advantage for new purchases.

Why customers chose it (vs alternatives)

From TrustRadius commentary:

It suited teams that required stronger reporting and ROI narratives without procuring enterprise suites such as Sprinklr.
The format and polish of exports were differentiators relative to tools that prioritized operational social workflows.

03Field reports

Review platform availability note

Major modern review platforms (G2/Capterra) focus on currently sold software; Simply Measured’s dedicated listings are limited. The most substantive accessible review corpus in this research was from TrustRadius, where Simply Measured is labeled discontinued.

Positive feedback themes (with summarized reviewer language)

Common positive feedback on TrustRadius included: - Reviewers reported that exported reports were visually polished and straightforward to export into presentation formats. - Cross-network coverage: reviewers described the product as incorporating most major social networks available at the time. - Competitive insights: reviewers valued tracking similar companies/competitors. - Influencer identification: reviewers cited utility in finding influential accounts through hashtag searches. Representative reviewer comments were paraphrased to note that built-in report templates and export options simplified the creation of presentation materials.

Negative feedback themes (with summarized reviewer language)

Common negative feedback included: - UI/UX concerns: reviewers described the interface as dated and less polished than some competitors. - Coverage gaps: reviewers noted that while many platforms were supported, some networks had limited coverage during certain periods. - Export/automation instability: reviewers reported changes to export formats that disrupted automation with BI tools. - Cost constraints: reviewers indicated that monitoring breadth could be limited by cost.

Why some customers preferred competitors (churn drivers)

Reviewers referenced:

Some competitors as being comparatively more user-friendly for enterprise users, though typically more expensive.
Other vendors were noted as better suited for broader enterprise needs or different aspects of competitive analysis.

Availability limitation

This research did not find robust, independently verified case studies for Simply Measured on legacy product pages (likely because the product is discontinued and content has been consolidated into the acquiring vendor’s marketing pages).

Vendor-published performance claims (acquiring vendor context)

The acquiring vendor’s analytics pages include customer quotes and metric-like statements (for example, volumes of social messages tracked for a customer example). These are vendor-published and not independently audited.

Critical takeaway: For procurement decisions, treat ROI/time-savings claims as directional unless accompanied by a transparent methodology or third-party validation.

04Best fit

ICP (historical Simply Measured)

Based on review language and positioning:

Company size: mid-market to lower enterprise, with marketing teams needing regular reporting.
Roles: Social media managers, digital marketing managers, analytics/reporting leads, agency account teams.
Primary pain points: proving ROI, standardizing cross-network metrics, producing executive-friendly reporting.

ICP (practical 2026 buying decision)

Since Simply Measured is discontinued, the practical ICP becomes:

Teams evaluating Sprout Social + Premium Analytics for a comparable solution.
Teams requiring BI-ready exports and consistent report schemas (and willing to validate API/export stability during evaluation).

05The pitch

What the product does (objective value proposition)

Simply Measured was a B2B social media analytics and measurement platform focused on cross-network reporting, competitive benchmarking, and exports formatted for presentation for marketing and social teams. It focused on analytics and reporting workflows—converting platform-native social metrics into standardized dashboards, charts, and downloadable reports. **Important status note (material to buyers):** Simply Measured is widely described as discontinued/no longer available following acquisition. TrustRadius explicitly labels the product as discontinued and notes that capabilities were incorporated into another vendor’s premium analytics offering.

Target market and positioning

Based on historical positioning and review commentary, Simply Measured primarily served: - Mid-market brands and agencies needing improved social reporting and competitive insight, but not able or willing to procure full enterprise suites. - Teams that prioritized exports formatted for presentation (PowerPoint/Excel) and a relatively broad set of supported networks. A TrustRadius reviewer summarized the mid-market positioning as appropriate for medium-sized businesses that need social measurement but cannot justify larger enterprise platforms.

Get a comprehensive analysis of Simply Measured including market position, competitive landscape, adoption trends, and peer benchmarks.

Download full report →

Published Oct 15, 2026

01Common complaints

Because Simply Measured is discontinued, the primary “do not choose” scenarios include:

Any organization needing a supported, purchasable tool today: Simply Measured is discontinued; select an active platform.
Teams requiring a guaranteed product roadmap, current security attestations, and enterprise support SLAs: evaluate Sprout Social or another active vendor instead.
Teams highly dependent on stable exports/APIs for automated BI pipelines: historical reviews indicate export formats changed and sometimes broke automation.
Teams needing advanced enterprise usability and broad CX workflows: competitors such as Sprinklr are typically recommended for those use cases (with higher cost and complexity).

Known limitations from reviews

Interface described as dated and less intuitive in some reviewer feedback.
Not all networks were fully supported at times (for example, limited Pinterest support during trial periods).
Export format changes were reported to disrupt BI automation.

Product availability limitation (most important)

Discontinued / no longer available as a standalone product (per TrustRadius and acquisition coverage). Buyers should treat Simply Measured as a legacy product and evaluate Sprout Social Premium Analytics or other active alternatives instead.

02Why they buy

Historically validated strengths

Export formats intended for presentation (PowerPoint/Excel) were consistently noted as a practical strength in reviews.
Cross-network reporting and competitive tracking were commonly cited as useful capabilities.

Where competitors had clearer advantages

Enterprise robustness and usability: reviewers suggested Sprinklr and similar enterprise vendors provided a more polished experience and broader functionality.
Ongoing product evolution: because Simply Measured is discontinued, it no longer offers a sustained competitive advantage for new purchases.

Why customers chose it (vs alternatives)

From TrustRadius commentary:

It suited teams that required stronger reporting and ROI narratives without procuring enterprise suites such as Sprinklr.
The format and polish of exports were differentiators relative to tools that prioritized operational social workflows.

03Field reports

Review platform availability note

Positive feedback themes (with summarized reviewer language)

Common positive feedback on TrustRadius included:

Reviewers reported that exported reports were visually polished and straightforward to export into presentation formats.
Cross-network coverage: reviewers described the product as incorporating most major social networks available at the time.
Competitive insights: reviewers valued tracking similar companies/competitors.
Influencer identification: reviewers cited utility in finding influential accounts through hashtag searches.

Representative reviewer comments were paraphrased to note that built-in report templates and export options simplified the creation of presentation materials.

Negative feedback themes (with summarized reviewer language)

Common negative feedback included:

UI/UX concerns: reviewers described the interface as dated and less polished than some competitors.
Coverage gaps: reviewers noted that while many platforms were supported, some networks had limited coverage during certain periods.
Export/automation instability: reviewers reported changes to export formats that disrupted automation with BI tools.
Cost constraints: reviewers indicated that monitoring breadth could be limited by cost.

Why some customers preferred competitors (churn drivers)

Reviewers referenced:

Some competitors as being comparatively more user-friendly for enterprise users, though typically more expensive.
Other vendors were noted as better suited for broader enterprise needs or different aspects of competitive analysis.

Availability limitation

Vendor-published performance claims (acquiring vendor context)

Critical takeaway: For procurement decisions, treat ROI/time-savings claims as directional unless accompanied by a transparent methodology or third-party validation.

04Best fit

ICP (historical Simply Measured)

Based on review language and positioning:

Company size: mid-market to lower enterprise, with marketing teams needing regular reporting.
Roles: Social media managers, digital marketing managers, analytics/reporting leads, agency account teams.
Primary pain points: proving ROI, standardizing cross-network metrics, producing executive-friendly reporting.

ICP (practical 2026 buying decision)

Since Simply Measured is discontinued, the practical ICP becomes:

Teams evaluating Sprout Social + Premium Analytics for a comparable solution.
Teams requiring BI-ready exports and consistent report schemas (and willing to validate API/export stability during evaluation).

05The pitch

What the product does (objective value proposition)

Important status note (material to buyers): Simply Measured is widely described as discontinued/no longer available following acquisition. TrustRadius explicitly labels the product as discontinued and notes that capabilities were incorporated into another vendor’s premium analytics offering.

Target market and positioning

Based on historical positioning and review commentary, Simply Measured primarily served:

Mid-market brands and agencies needing improved social reporting and competitive insight, but not able or willing to procure full enterprise suites.
Teams that prioritized exports formatted for presentation (PowerPoint/Excel) and a relatively broad set of supported networks.

A TrustRadius reviewer summarized the mid-market positioning as appropriate for medium-sized businesses that need social measurement but cannot justify larger enterprise platforms.

Get a comprehensive analysis of Simply Measured including market position, competitive landscape, adoption trends, and peer benchmarks.

Download full report →