Simply Measured

Name: Simply Measured
Brand: Sprout Social

Leader

Turning social into a growth engine for the world’s boldest brands. All Business is Social℠.

Est 2010|Valuation $701.1M|Raised $393.8M|1 Ref Customers

LinkedIn 173K|Website|Web traffic 2.5M|FTEs 1,362|HQ Chicago, Illinois, US

MarketsSocial Media Management

01Competitive Landscape

Because Simply Measured is discontinued, the practical comparison is “what to buy instead.” Below is a decision-oriented comparison using publicly visible pricing where available.

Narrative analysis

- Sprout Social is the most direct product lineage because it acquired Simply Measured and offers a premium analytics layer for deeper reporting. - Sprinklr generally appeals to enterprises that need extensive governance, broad channel coverage, and complex workflows, and is typically more expensive and functionally heavier to implement. - Hootsuite competes for social management at lower entry points, but deeper analytics and listening often require higher tiers or add-ons. - Brandwatch and Talkwalker are frequently chosen when listening and consumer intelligence across web-wide sources are primary requirements rather than solely owned social reporting.

Market adoption / trend indicators

Talkwalker states it serves a large customer base and provides custom-quote tiers.
The acquiring vendor continues to market analytics features and a premium analytics product, indicating ongoing product investment in the reporting/analytics area that Simply Measured historically served.

	Simply Measured (legacy/discontinued)	Sprout Social	Sprinklr Social
Starting Price	Tiered per-seat pricing at a per-user monthly level (historical)	Tiered per-seat pricing (hundreds per seat per month; check vendor for current tiers and billing cadence)	Tiered per-seat/enterprise pricing (hundreds per seat per month or enterprise quoting; verify with vendor)
Best For	Mid-market reporting/export workflows (historical)	Teams needing an integrated suite (publishing/engagement + analytics; premium analytics add-on for deeper reporting)	Enterprises needing omnichannel workflows, governance, and broader CX/social operations
Key Strength	Export formats designed for presentation; cross-network reporting	Integrated platform with analytics add-ons (premium analytics)	Enterprise breadth: listening + engagement + reporting + workflows across many channels
Key Weakness	Discontinued; UI criticized as dated; export changes disrupted automation	Costs can grow as seats/add-ons scale	Complexity and cost; likely heavier implementation/administration

01Competitive Landscape

Because Simply Measured is discontinued, the practical comparison is “what to buy instead.” Below is a decision-oriented comparison using publicly visible pricing where available.

Narrative analysis

Sprout Social is the most direct product lineage because it acquired Simply Measured and offers a premium analytics layer for deeper reporting.
Sprinklr generally appeals to enterprises that need extensive governance, broad channel coverage, and complex workflows, and is typically more expensive and functionally heavier to implement.
Hootsuite competes for social management at lower entry points, but deeper analytics and listening often require higher tiers or add-ons.
Brandwatch and Talkwalker are frequently chosen when listening and consumer intelligence across web-wide sources are primary requirements rather than solely owned social reporting.

Market adoption / trend indicators

Talkwalker states it serves a large customer base and provides custom-quote tiers.
The acquiring vendor continues to market analytics features and a premium analytics product, indicating ongoing product investment in the reporting/analytics area that Simply Measured historically served.

	Simply Measured (legacy/discontinued)	Sprout Social	Sprinklr Social
Starting Price	Tiered per-seat pricing at a per-user monthly level (historical)	Tiered per-seat pricing (hundreds per seat per month; check vendor for current tiers and billing cadence)	Tiered per-seat/enterprise pricing (hundreds per seat per month or enterprise quoting; verify with vendor)
Best For	Mid-market reporting/export workflows (historical)	Teams needing an integrated suite (publishing/engagement + analytics; premium analytics add-on for deeper reporting)	Enterprises needing omnichannel workflows, governance, and broader CX/social operations
Key Strength	Export formats designed for presentation; cross-network reporting	Integrated platform with analytics add-ons (premium analytics)	Enterprise breadth: listening + engagement + reporting + workflows across many channels
Key Weakness	Discontinued; UI criticized as dated; export changes disrupted automation	Costs can grow as seats/add-ons scale	Complexity and cost; likely heavier implementation/administration