True Footage is a US residential valuation company that provides appraisal services delivered through a network of state-licensed appraisers and a suite of appraiser-focused software tools for comp import, market analysis, adjustment support, and report export workflows.
Published Sep 19, 2026
True Footage does not publish usage counts or market share figures in the public materials reviewed. Third-party databases provide directional traffic and employee-size estimates but are not definitive indicators of market share.
| Starting Price | Services: consumer-facing examples in the several-hundred-dollars range (varies). Tools: monthly subscriptions in the tens of dollars range; Spark available as an unlimited plan at a mid-range monthly subscription. Bundles and pay-per-report options are shown publicly. | Public pricing not posted (enterprise/relationship pricing typical). | Public pricing not posted (enterprise/relationship pricing typical). |
| Best For | Appraisers seeking analytics, comp import, and adjustment documentation; lenders/consumers wanting an appraiser-managed service with technology-focused marketing. | Large lenders needing broad nationwide coverage and standardized AMC workflows. | Lenders seeking a marketplace model with a wide network of field professionals. |
| Key Strength | Publicly listed self-serve tooling and documented form-filler compatibility; toolchain for market analysis and adjustment support. | Scale and enterprise AMC-oriented operations; reported large panel size and volume. | Marketplace model connecting lenders with field professionals and platform features for volume management. |
| Key Weakness | Mixed third-party sentiment regarding appraiser compensation and report quality; limited public documentation of enterprise security/compliance features. | Public pricing opacity and potential appraiser fee pressure (industry-level concern). | Pricing opacity and appraiser-side complaints around fees and revisions (industry-level concern). |
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