Keep

Name: Keep
Brand: Keep
Rating: 3.7 (135 reviews)

AI Native

An all-in-one finance system for small and medium sized Canadian businesses.

Est 2021|Raised $106.7M

LinkedIn 14K|Web traffic 46K|FTEs 125|HQ Toronto, Ontario, CA

MarketsExpense Management Corporate Card Management

01Competitive Landscape

Narrative analysis

- Keep, Float, and Loop are positioned by industry commentary as the principal Canada-native corporate card players; press coverage frames Float as a close competitor to Keep. - Keep presents multi-currency capabilities and localized services; procurement teams should benchmark FX spreads, settlement times, and supported corridors against competitors that publish fee structures. - Pricing transparency varies: some competitors publish explicit monthly subscription tiers and FX fees, while Keep emphasizes no-fee platform access and monetizes via interchange and paid financial services. From a procurement perspective, a lack of a subscription fee does not automatically mean lower total cost—fee economics should be modeled for expected usage patterns. - Organizations requiring enterprise-grade identity and access management (SAML/SCIM), detailed audit logs, global entity management, or procurement/AP modules may prefer more mature suites or bank-led commercial card programs depending on feature fit and compliance needs.

	Keep	Loop	Brex
Starting Price	Vendor states no fees for basic platform access; additional services may incur fees (vendor claim)	Free plan available; paid tiers listed with published pricing	Pricing varies by product; some plans have no base fee while add-ons may incur charges
Best For	Canadian SMBs seeking corporate card features, expense management, multi-currency capability, and access to capital	Businesses with international or cross-border needs that require transparent tiered pricing	Companies seeking a broader spend platform ecosystem with extensive integrations and product breadth
Key Strength	Canada-focused underwriting and reported multi-currency capabilities	Transparent tiered pricing and published FX fee details	Platform maturity and ecosystem breadth; broader product set
Key Weakness	Limited public security/compliance documentation and reported operational friction in some user reviews	Fit depends on specific needs; may be less focused on integrated lending	May be less accessible for smaller or non-US entities depending on program and underwriting

01Competitive Landscape

Narrative analysis

Keep, Float, and Loop are positioned by industry commentary as the principal Canada-native corporate card players; press coverage frames Float as a close competitor to Keep.
Keep presents multi-currency capabilities and localized services; procurement teams should benchmark FX spreads, settlement times, and supported corridors against competitors that publish fee structures.
Pricing transparency varies: some competitors publish explicit monthly subscription tiers and FX fees, while Keep emphasizes no-fee platform access and monetizes via interchange and paid financial services. From a procurement perspective, a lack of a subscription fee does not automatically mean lower total cost—fee economics should be modeled for expected usage patterns.
Organizations requiring enterprise-grade identity and access management (SAML/SCIM), detailed audit logs, global entity management, or procurement/AP modules may prefer more mature suites or bank-led commercial card programs depending on feature fit and compliance needs.

	Keep	Loop	Brex
Starting Price	Vendor states no fees for basic platform access; additional services may incur fees (vendor claim)	Free plan available; paid tiers listed with published pricing	Pricing varies by product; some plans have no base fee while add-ons may incur charges
Best For	Canadian SMBs seeking corporate card features, expense management, multi-currency capability, and access to capital	Businesses with international or cross-border needs that require transparent tiered pricing	Companies seeking a broader spend platform ecosystem with extensive integrations and product breadth
Key Strength	Canada-focused underwriting and reported multi-currency capabilities	Transparent tiered pricing and published FX fee details	Platform maturity and ecosystem breadth; broader product set
Key Weakness	Limited public security/compliance documentation and reported operational friction in some user reviews	Fit depends on specific needs; may be less focused on integrated lending	May be less accessible for smaller or non-US entities depending on program and underwriting