Broadcast M.A.P.

Name: Broadcast M.A.P.
Brand: TVmap

Broadcast M.A.P. is a planning and analytics software suite (TVmap/RADIOmap) that forecasts, plans, trades, optimises, and analyses television and radio advertising campaigns and integrates with Excel and third-party systems.

Website

MarketsScenario Modeling & "What-if" Analysis Quantitative Analytics Data Visualization

Published Sep 10, 2026

01Common complaints

- When an organisation requires a globally standardised, cross-channel media operations platform (finance, buying ops, trafficking, reconciliation) across many markets; a broader enterprise suite may be a better fit depending on the existing technology stack. - When the VOZ requirement is limited to single-campaign R&F evaluation and a lightweight portal would suffice for current needs; a portal-style VOZ R&F tool may be operationally simpler than adopting a full planning environment. - When procurement requires published security certifications and trust documentation available online; public information about security posture appears limited in accessible sources used for this research, which can delay security reviews. - When decision-makers require large volumes of independent peer reviews to de-risk vendor selection; public review coverage for this vendor is limited on major platforms. - Current limitations acknowledged by the vendor - No dedicated public "known issues" page was surfaced in accessible sources reviewed here. The vendor provides an online help/FAQ knowledge base, which indicates a feature-rich product with operational edge cases and documented support resources. - Features on the roadmap (not yet available) - Roadmap items were not clearly documented in the sources used for this research. - Scale limitations - Scale-related constraints were not documented in accessible vendor materials reviewed here. - Security or compliance gaps - Public documentation gap: security certifications and compliance posture are not readily found in accessible sources. - API limitations or integration constraints - The vendor states an API is available to support custom data uses, but no public API technical documentation was surfaced in this research; buyers should request API documentation and integration examples during procurement.

Deal disqualifiers (what makes a poor fit)

Organisations that require publicly documented pricing and self-serve procurement
Organisations that require publicly documented SOC 2 / ISO 27001 security certifications prior to engaging vendor sales
Organisations operating primarily outside New Zealand/Australia that require immediate, deep support for alternative measurement currencies

02Why they buy

- VOZ alignment and accreditation context - VOZ respondent-level access is controlled by accreditation rules; vendor materials indicate the availability of VOZ modules and accreditation alignment for Australian VOZ use cases. - Excel integration as a workflow differentiator - The vendor documents Excel integration and the ability to enhance spreadsheets with live links and hotspots to support planner workflows. - Integration with Mediaocean Spectra MD (bridge) - The vendor documents a Ratings Bridge / integration to support passing ratings and R&F information into Spectra MD workflows, which may be relevant for agencies using Mediaocean as a core buying system. - Balanced caveat - These unique selling points are primarily described in vendor-authored materials; independent validation is limited due to a lack of accessible third-party reviews and analyst coverage in this research.

03Field reports

Coverage reality check (reviews availability)

- G2: The vendor has a seller page but no publicly visible reviews, limiting the use of that platform for balanced sentiment analysis. - Gartner Peer Insights: No product-specific listing or review volume was surfaced in accessible results for this research. - TrustRadius and other review platforms did not return an accessible product review page during this research run. - Community discussion (Reddit, Hacker News) did not surface clearly relevant product discussions in the searched queries; many "M.A.P." results refer to unrelated acronyms.

What can be reliably quoted (vendor/adjacent/industry quotes)

- A quoted customer statement (attributed in parent-company material) indicates expected operational benefits from VOZ and the vendor's software product TVmap: "Our investment in VOZ and [Broadcast M.A.P.'s] software product TVmap will deliver rich insights and free up our teams..." This originates from vendor/parent-company material and should be treated as a customer-attributed statement rather than independent validation. - Vendor marketing includes a claim about the Visual Optimiser presented in vendor materials; this is recorded here as a vendor-stated marketing claim.

Balanced interpretation despite limited public reviews

Strength: Limited public review volume can be consistent with niche, industry-specific B2B tools that are sold via direct relationships and long-term contracts.
Risk: The lack of independent reviews makes it harder for buyers to validate support quality in practice, uptime/reliability history, release cadence and bug-fix velocity, and real-world implementation effort outside the vendor's typical profile.

Parent-company case study narrative

Parent-company materials describe product and operational changes following an acquisition and cite product-related growth. These materials are vendor/owner authored and should be treated as directional information rather than independent verification.

VOZ-related "first-to-market" narrative

Vendor/parent-company materials claim early VOZ-related tooling and first-mover advantages; these claims are not independently validated in this research and are primarily useful as insight into product direction and vendor priorities.

AudioNET acquisition announcement

Vendor materials state the 2024 acquisition of AudioNET to broaden audio-related functionality and to connect services across audio, linear TV, and BVOD. Procurement should confirm current integration status and whether the acquisition workstreams are complete (for example, unified UI, billing, and shared identifiers/workflows).

04Best fit

Company sizes

Likely fit:
- Agencies and broadcasters with dedicated trading and analytics roles (typically mid-size to enterprise organisations). LinkedIn company-size listings refer to the vendor, not to customers.

Industries and verticals

Media agencies (television and radio buying)
Broadcasters (sales and research teams)
Primary markets: New Zealand and Australia, particularly where VOZ/OzTAM measurement is used.

Roles and personas

Decision makers:
- Head of Trading / Investment Director (agency)
- Audience Insights / Research lead (broadcaster)
- Operations lead (tooling and workflow governance)
End users:
- TV planners and buyers
- Post-analysis and reporting analysts
- Inventory/yield and sales support (broadcaster-side)

Pain points and challenges the product addresses

Reach & Frequency modelling and optimisation for television schedules
Post-analysis and in-flight monitoring compared to forecast
Handling VOZ Total TV measurement (linear + BVOD) in Australia when VOZ entitlements are required

Qualification criteria (what makes a fit)

Organisations operating in New Zealand/Australia that require locally aligned measurement tooling
Organisations using Excel-centric workflows that prefer tools integrating with spreadsheet-based processes
Organisations requiring VOZ respondent-level data workflows and accredited tooling for VOZ access

05The pitch

What the product does (core value proposition in objective terms)

- Broadcast M.A.P. develops software used by media agencies and broadcasters to forecast, plan, trade/buy, optimise, and analyse television and radio advertising campaigns. - The product family most associated with the tvmap.co.nz domain is TVmap (Television Media Analysis Programme). The company also offers RADIOmap for radio workflows and has expanded into audio campaign operations via the AudioNET acquisition. - TVmap provides reach & frequency (R&F) modelling, schedule optimisation (including a Visual Optimiser), and integration functionality with Microsoft Excel as a familiar planner/buyer interface.

Target market and market positioning

Primary buyers/users appear to be:
- Media buying agencies and trading teams
- Television network sales/research teams
- Radio trading teams
Geographic focus is New Zealand and Australia. The vendor describes widespread use in those markets.
In Australia, the vendor positions TVmap for VOZ (Virtual Australia) Total TV measurement that combines linear TV and BVOD.

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