Broadcast M.A.P.

Name: Broadcast M.A.P.
Brand: TVmap

Broadcast M.A.P. is a planning and analytics software suite (TVmap/RADIOmap) that forecasts, plans, trades, optimises, and analyses television and radio advertising campaigns and integrates with Excel and third-party systems.

Website

MarketsScenario Modeling & "What-if" Analysis Quantitative Analytics Data Visualization

01Competitive Landscape

| Aspect | Broadcast M.A.P. (TVmap/RADIOmap) | Mediaocean (Spectra ecosystem) | Telmar (TVPlan) | |---|---|---|---| | Starting Price | Not publicly listed (vendor-provided quotes typical) | Not publicly listed (enterprise sales common) | Not publicly listed (enterprise sales common) | | Best For | Agencies & broadcasters in NZ/AU needing R&F modelling, optimisation, and VOZ workflows | Large agencies needing end-to-end buying/finance operations across channels | Agencies needing planning/optimisation and audience analytics across markets | | Key Strength | VOZ ecosystem alignment and Excel-oriented workflows, according to vendor materials | Enterprise workflow coverage (buying/finance) and broad integrations | Established planning/analytics tooling and heritage | | Key Weakness | Limited independent public reviews; security/compliance details are not widely documented publicly | Implementation complexity and cost can be significant in some deployments (industry perception) | Pricing transparency and localization/configuration for specific measurement currencies may require additional support | - Narrative analysis - Areas of vendor strength (based on vendor materials and ecosystem alignment): - VOZ integration and accreditation context: vendor materials indicate modules for VOZ and accreditation alignment required for respondent-level VOZ access. - Excel-oriented workflows: the vendor documents integration with Excel as a common planner interface, which may align with spreadsheet-driven workflows used by some planning teams. - Integration with Mediaocean Spectra MD: vendor materials reference a Ratings Bridge / integration capability that may be relevant for agencies standardised on Mediaocean for buying operations. - Where competitors may be stronger (analyst interpretation): - Organisations seeking a single global platform for multi-market planning plus integrated financial management across many channels may find broader enterprise suites more aligned (depending on existing stack and requirements). - Organisations standardized on particular datasets and processes may prefer planning stacks that directly match those datasets and processes. - Market share and adoption trends - Vendor statements describe common usage in New Zealand and notable positioning in Australia; these are vendor-provided characterisations and were not independently validated in this research.

01Competitive Landscape

Aspect	Broadcast M.A.P. (TVmap/RADIOmap)	Mediaocean (Spectra ecosystem)	Telmar (TVPlan)
Starting Price	Not publicly listed (vendor-provided quotes typical)	Not publicly listed (enterprise sales common)	Not publicly listed (enterprise sales common)
Best For	Agencies & broadcasters in NZ/AU needing R&F modelling, optimisation, and VOZ workflows	Large agencies needing end-to-end buying/finance operations across channels	Agencies needing planning/optimisation and audience analytics across markets
Key Strength	VOZ ecosystem alignment and Excel-oriented workflows, according to vendor materials	Enterprise workflow coverage (buying/finance) and broad integrations	Established planning/analytics tooling and heritage
Key Weakness	Limited independent public reviews; security/compliance details are not widely documented publicly	Implementation complexity and cost can be significant in some deployments (industry perception)	Pricing transparency and localization/configuration for specific measurement currencies may require additional support

Narrative analysis
- Areas of vendor strength (based on vendor materials and ecosystem alignment):
  - VOZ integration and accreditation context: vendor materials indicate modules for VOZ and accreditation alignment required for respondent-level VOZ access.
  - Excel-oriented workflows: the vendor documents integration with Excel as a common planner interface, which may align with spreadsheet-driven workflows used by some planning teams.
  - Integration with Mediaocean Spectra MD: vendor materials reference a Ratings Bridge / integration capability that may be relevant for agencies standardised on Mediaocean for buying operations.
- Where competitors may be stronger (analyst interpretation):
  - Organisations seeking a single global platform for multi-market planning plus integrated financial management across many channels may find broader enterprise suites more aligned (depending on existing stack and requirements).
  - Organisations standardized on particular datasets and processes may prefer planning stacks that directly match those datasets and processes.
- Market share and adoption trends
  - Vendor statements describe common usage in New Zealand and notable positioning in Australia; these are vendor-provided characterisations and were not independently validated in this research.

Aspect

Broadcast M.A.P. (TVmap/RADIOmap)

Mediaocean (Spectra ecosystem)

Telmar (TVPlan)

Starting Price

Not publicly listed (vendor-provided quotes typical)

Not publicly listed (enterprise sales common)

Best For

Agencies & broadcasters in NZ/AU needing R&F modelling, optimisation, and VOZ workflows

Large agencies needing end-to-end buying/finance operations across channels

Agencies needing planning/optimisation and audience analytics across markets

Key Strength

VOZ ecosystem alignment and Excel-oriented workflows, according to vendor materials

Enterprise workflow coverage (buying/finance) and broad integrations

Established planning/analytics tooling and heritage

Key Weakness

Limited independent public reviews; security/compliance details are not widely documented publicly

Implementation complexity and cost can be significant in some deployments (industry perception)

Pricing transparency and localization/configuration for specific measurement currencies may require additional support