UpKeep

Name: UpKeep
Brand: UpKeep

The #1 AI-Powered Asset Operations Platform. Powered by AI, Grounded in Humanity.

Est 2014|Valuation $295M|Raised $48.9M|99 Ref Customers

LinkedIn 31K|Web traffic 46K|FTEs 153|HQ Los Angeles, CA

MarketsFacilities Management Plant Maintenance

Published Oct 15, 2026

01Common complaints

- Organizations with very large technician populations and many required full user licenses - Per-user pricing has been reported as a deterrent at scale; total cost should be modeled carefully. - Organizations requiring non-US data residency or strict regional hosting controls - The vendor indicates primary hosting and data processing in the United States; buyers should validate data residency options. - Organizations dependent on deep reporting/BI with minimal administrative effort - Multiple reviewers report that some reporting workflows require extra steps or configuration; organizations that need turnkey rollups may face additional integration or BI work. - Organizations that require fully transparent, published enterprise pricing - Professional/Enterprise tiers are quote-based; competitors with published enterprise pricing may be preferred for easy comparison. - Organizations with low tolerance for reliability/performance risk without documented evidence - Some public reviews report severe performance or support issues; buyers should validate stability and support through trials and references. - Current limitations acknowledged by the vendor - No explicit, public "known issues" list was identified in the sources reviewed. - Known limitations implied by market evidence - Data residency: primary hosting and data processing in the United States may not meet regional residency requirements. - Pricing scalability: per-user licensing can increase costs for large technician populations. - Reporting friction: multiple reviewers report reporting requiring multiple steps or additional configuration. - Reliability/support risk signal: some public reviews allege freezing, bugs, and poor support; these should be validated through trials and reference checks. - Roadmap / future features - No definitive public roadmap with dates was identified in the accessible sources; buyers should request roadmap information during procurement discussions. - API limitations / integration constraints - The vendor offers APIs and integrations, generally with more capabilities available in higher tiers; buyers should validate the availability and maturity of required connectors during proof-of-concept.

Deal disqualifiers: what makes a poor fit

Requirement for EU/UK or other regional data residency (vendor indicates hosting/processing is limited to a single country).
Very large user populations where per-user pricing becomes cost-prohibitive unless requester/limited access roles are used.
Organizations requiring highly customized, out-of-the-box reporting without configuration.

02Why they buy

- unique selling points supported by customer feedback - Perceived ease of use and intuitive interface are frequently referenced in user reviews. - Mobile workflows for technicians are commonly cited as a reason for successful adoption. - unique selling points requiring buyer validation - Vendor-provided AI features (Nova) are promoted for automation and insights; independent validation of AI-driven operational ROI is recommended during trials. - The vendor offers multiple modules (CMMS, safety, IoT, fleet, learning) within one product family; buyers should validate the maturity and integration depth of each module against specific requirements. - Areas where competitors have advantages - Pricing transparency and free-tier strategies are clearer for certain competitors, which can simplify procurement and trialing.

Common themes: why customers chose UpKeep

Mobile usability and adoption: Reviews frequently emphasize ease of use and rapid onboarding for mobile-first technician workflows.
Core CMMS capabilities: Work orders, PM scheduling, asset and inventory tracking are commonly cited strengths.

03Field reports

Review volume and ratings (context)

G2: UpKeep is listed with a high average rating and a substantial review volume.
Gartner Peer Insights: The product appears with a substantial number of reviews and a high average rating.
Trustpilot: A low TrustScore was observed in some listings; interpretation should consider differences in review populations and context.
Capterra and TrustRadius: Additional reviews and detailed pros/cons are available on these platforms.

Representative positive quotes (verbatim excerpts, attributed)

G2 (positive): "Very intuitive. From the get-go, it's very easy to navigate." — Maintenance Scheduler / Inventory Manager
TrustRadius (positive): Pros include "Keeps the work orders organized." and "Stores all information needed for the accounting department."

Representative negative / critical quotes (verbatim excerpts, attributed)

TrustRadius (reporting friction): "Reporting has too many steps."
Trustpilot (reliability/support complaint): "Waste of time and money. Freezes up constantly and has lots of bugs… Not reliable. Customer service is trash." — Maintenance director
Reddit (cost-driven churn): "I moved to MaintainX from UpKeep due to cost."

Common themes: why some customers leave / don’t buy

Price sensitivity at scale: Seat-based pricing is commonly cited as a drawback for larger technician populations.
Reporting/analytics friction: Multiple reviewers describe reporting workflows as requiring multiple steps or additional configuration.
Performance/support concerns: Some public reviews report freezing, bugs, and poor support; these reports contrast with more positive review platforms and should be validated during trials and reference checks.

Vendor-published case study example: Glidewell

- Stated challenge - Prior CMMS lacked a mobile app; technicians recorded notes in the field and later transferred them to the system, creating inefficiency. - Stated outcomes - The vendor reports improved visibility, communication, tracking, and smooth onboarding in the Glidewell case study. - Critical evaluation - This is vendor-authored content and does not include independent verification. The available excerpt did not include quantified metrics (for example, downtime reduction, wrench time improvement, inventory accuracy). Buyers should request before/after metrics and methodology when using vendor-provided case studies.

Public-sector usage signal: Oklahoma Department of Corrections (ODOC)

The agency has contracted with UpKeep for an agency-wide CMMS standard effective October 2024.
Critical evaluation
- This contract indicates a production deployment but does not provide insight into user satisfaction, ROI, or implementation complexity.

04Best fit

Company sizes (practical ICP ranges inferred from packaging and reviews)

Small to mid-market
- Teams migrating from spreadsheets/paper to a structured CMMS; typically small to mid-sized maintenance teams for seat-based tools.
Mid-market to enterprise
- Multi-site organizations where governance controls, integrations, and SSO are required.

Industries and verticals where adoption is strongest

Manufacturing and industrial operations
Facilities management and education
Public sector deployments

Roles and personas

Decision makers: maintenance managers/directors, operations leaders, reliability engineers, EHS/safety leaders, IT/security for vendor risk reviews.
End users: maintenance technicians and requesters who submit work requests.

Pain points and challenges the product addresses

Centralizing work orders, PMs, and asset history
Replacing paper and duplicate tracking systems
Increasing visibility into backlog, downtime, and parts usage

Qualification criteria: what makes a strong fit

Organizations seeking a mobile-first CMMS with good technician adoption potential.
Organizations that plan to start with CMMS and may expand into adjacent modules over time.
Organizations that can manage per-user licensing economics or can limit full seats to core technician roles.

05The pitch

What the product does (core value proposition in objective terms)

- UpKeep is a mobile-first computerized maintenance management system (CMMS) and broader asset-operations platform that centralizes maintenance work orders, preventive maintenance (PM) scheduling, asset records, parts/inventory, and technician activity. The product includes additional modules for EHS/safety, fleet maintenance, frontline learning (LMS), and IoT condition monitoring (Edge), which are managed under a single permissions model. - The vendor promotes embedded AI (Nova) for creating work orders, supporting automation and scheduling, and surfacing operational insights.

Target market and market positioning

- Target segments (as presented by the vendor) - Small teams and single-site operations migrating from paper/spreadsheets. - Growing maintenance teams shifting from reactive to preventive maintenance. - Multi-site and enterprise organizations requiring governance, integrations, automation, SSO/roles, reliability and downtime tracking, and custom dashboards. - Market category - Primarily a CMMS, with positioning extending toward enterprise asset management (EAM) / asset operations management (maintenance + safety + IoT + fleet + learning).

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