UpKeep

Name: UpKeep
Brand: UpKeep

The #1 AI-Powered Asset Operations Platform. Powered by AI, Grounded in Humanity.

Est 2014|Valuation $295M|Raised $48.9M|99 Ref Customers

LinkedIn 31K|Web traffic 46K|FTEs 153|HQ Los Angeles, CA

MarketsFacilities Management Plant Maintenance

| Aspect | UpKeep | MaintainX | Fiix | |--------|--------|-----------|------| | Starting Price | Published per-user pricing for entry-level tiers | Free entry tier; published per-user pricing for paid tiers | Free entry tier; published per-user pricing for paid tiers | | Primary Positioning | Mobile-first CMMS with additional modules for safety, IoT, fleet, and learning intended to be managed under one platform | Modern CMMS UX with published pricing tiers and a free entry point | Free entry tier plus clear paid tiers; multi-site capabilities emphasized in higher plans | | Key Strength | Broad module set covering CMMS and adjacent functions; mobile-first workflows | Transparent pricing and clear packaging; low-friction entry for trials | Explicit free tier and clear pricing; multi-site and integration focus | | Key Weakness | Per-user costs can escalate; higher tiers move to custom quotes; some reporting friction reported | Higher tiers can become costly for larger deployments | Advanced capabilities and integrations can increase costs; per-user pricing scales with headcount | - Narrative analysis - Differentiation - UpKeep differentiates via product breadth (CMMS + safety + IoT + fleet + learning) and mobile-focused workflows. - Competitor advantages - MaintainX and Fiix provide transparent pricing and low-friction entry points through free tiers or clearly published tiers; this can simplify procurement and CFO comparisons. - Market share and adoption trends - No audited public market-share metrics were identified. Review presence and marketplace listing activity indicate UpKeep is a prominent mid-market CMMS vendor; however, this is an inference rather than an audited figure.

01Competitive Landscape

Aspect	UpKeep	MaintainX	Fiix
Starting Price	Published per-user pricing for entry-level tiers	Free entry tier; published per-user pricing for paid tiers	Free entry tier; published per-user pricing for paid tiers
Primary Positioning	Mobile-first CMMS with additional modules for safety, IoT, fleet, and learning intended to be managed under one platform	Modern CMMS UX with published pricing tiers and a free entry point	Free entry tier plus clear paid tiers; multi-site capabilities emphasized in higher plans
Key Strength	Broad module set covering CMMS and adjacent functions; mobile-first workflows	Transparent pricing and clear packaging; low-friction entry for trials	Explicit free tier and clear pricing; multi-site and integration focus
Key Weakness	Per-user costs can escalate; higher tiers move to custom quotes; some reporting friction reported	Higher tiers can become costly for larger deployments	Advanced capabilities and integrations can increase costs; per-user pricing scales with headcount

Narrative analysis
- Differentiation
  - UpKeep differentiates via product breadth (CMMS + safety + IoT + fleet + learning) and mobile-focused workflows.
- Competitor advantages
  - MaintainX and Fiix provide transparent pricing and low-friction entry points through free tiers or clearly published tiers; this can simplify procurement and CFO comparisons.
Market share and adoption trends
- No audited public market-share metrics were identified. Review presence and marketplace listing activity indicate UpKeep is a prominent mid-market CMMS vendor; however, this is an inference rather than an audited figure.