Hoist
Sales for painters. Unleash the potential of your business.
Est 2019|Valuation $40M|Raised $14.7M
Published Jul 15, 2026
No formal public product roadmap was located on accessible official pages.
Potential capacity and consistency constraints are likely operational rather than technical, including the vendor’s capacity to staff its sales function across multiple markets and maintain consistent pricing quality regionally. This is an area for diligence during procurement.
Traditional B2B review coverage (G2, TrustRadius, Gartner Peer Insights) appears limited or not readily accessible for Hoist (Hoist's public website). As a result, this section relies primarily on vendor-published testimonials and industry mentions.
A Painting Contractors Association (PCA) sponsor page notes that Hoist provides booked jobs rather than leads and indicates that PCA members may receive priority onboarding.
Source:
There is limited evidence of third-party negative reviews on major review platforms for Hoist in accessible searches. The vendor’s FAQ acknowledges a dispute scenario where a contractor may believe a job was underbid; Hoist describes a process for flagging and resolving such disputes within a specified timeframe.
Source:
No substantial public discussion threads (for example on Reddit or Hacker News) specifically about Hoist were located in accessible results.
Vendor messaging emphasizes the following value propositions:
Source:
Potential drivers of churn or non-adoption include:
Sources:
Hoist lists example booked jobs with amounts and geographies.
Critical evaluation:
Source:
Source:
Target users: Primarily small- to mid-sized residential painting business owners and operators, including individuals starting painting businesses, that seek to reduce time spent on marketing and sales and/or improve conversion rates.
Positioning: Hoist positions itself as a managed sales and marketing service with a performance-aligned fee model rather than a subscription product.
Source:
Get a comprehensive analysis of Hoist including market position, competitive landscape, adoption trends, and peer benchmarks.
Download full report →Contractors that require estimator control and pre-approval on every customer-facing quote, since the vendor does not permit pre-approval prior to customer presentation.
Contractors whose unit economics cannot support a 25% top-line commission. For example, if typical gross profit on repaint jobs is 30–40%, a 25% revenue share can materially compress margin.
Contractors that already maintain a high-performing marketing and sales engine. In such cases, a subscription-based FSM/CRM plus an internal sales team may be more cost-effective at scale.
Contractors that rely primarily on public consumer profiles and review ecosystems for lead generation. Hoist is not primarily a consumer directory; marketplace visibility providers (Angi/Houzz) may be more relevant for those needs.
Contractors whose procurement requires documented enterprise security certifications (SOC 2, ISO 27001), which are not published on the vendor’s public pages.
Sources:
Sources:
Attributes supported by vendor messaging (limited independent validation):
Where competitors have clear advantages:
Sources:
Hoist features customer testimonials on its homepage. One example quote attributed to a named owner is:
These testimonials are published by the vendor and are not independently verified. The site also lists example booked jobs with monetary values and locations; the methodology for these examples (time window, whether values are gross or net, and whether cancellations or refunds are excluded) is not disclosed.
Source:
Hoist’s homepage includes a case-study style example reporting (in one month):
Critical evaluation:
Source:
Most suitable for owner-operators and small local teams (single-owner to very small staff) that do not maintain a dedicated sales team and prefer to outsource sales and lead generation activities. Also potentially relevant for new business owners launching a painting company who prefer a packaged operational approach.
Evidence:
Source:
Hoist is a managed sales and growth service for residential painting contractors. Rather than providing leads only, Hoist accepts responsibility for the sales process from lead generation and qualification through estimating and closing, operating under the contractor’s brand. Contractors are charged a commission when a job is booked.
Key operational elements described by Hoist include:
Sources: