Hoist

Name: Hoist
Brand: Hoist

Sales for painters. Unleash the potential of your business.

Est 2019|Valuation $40M|Raised $14.7M

LinkedIn 1K|Website|FTEs 7

01Competitive Landscape

Narrative analysis

- Hoist versus lead marketplaces (Angi/Thumbtack): Hoist’s model is intended to reduce vendor risk tied to paying for unconverted leads by centralizing sales execution under a revenue-share arrangement. Lead marketplaces may be less costly for contractors that already have rapid response processes and strong estimating and closing disciplines, but marketplaces often involve shared leads and competition. - Hoist versus FSM/CRM tools (Jobber/ServiceTitan): FSM tools provide operations and sales tooling for internal teams but do not supply a staffed external sales function; contractors must generate or purchase leads and perform closing activities themselves. Notable competitor advantage areas: - Angi/Thumbtack/Houzz: broader homeowner reach and larger public profiles. - Jobber/ServiceTitan: deeper operational tooling, reporting, role-based permissions, integrations, and typically more documented security/compliance posture compared with small managed-service vendors (varies by provider). Sources: - Official vendor product positioning and feature pages - Industry community forum posts discussing competitor lead pricing and marketplace dynamics

	Hoist (official site)	Angi / HomeAdvisor	Jobber
Pricing model	Revenue-share-based arrangement for jobs Hoist scopes/prices/sells; reduced revenue share for contractor-provided leads	Pay-per-lead / advertising model; costs vary by market and lead type	Tiered subscription plans with higher tiers offering additional features
Typical buyer profile	Painting contractors seeking an outsourced sales and lead-generation service paid via revenue share	Contractors seeking incremental lead flow and listing exposure through a marketplace	Contractors seeking operations and quoting/scheduling tooling while running their own marketing/sales
Primary capability	Managed lead generation and sales execution under the contractor’s brand	Large homeowner demand marketplace and lead distribution	Field service management: quoting, scheduling, invoicing, and basic CRM
Typical weakness vs Hoist	Lead marketplaces may charge for unconverted leads and often use shared-lead models	Lead quality variability and shared-lead competition; marketplace model may penalize slower responders	Does not provide outsourced sales execution; contractors must supply or generate leads and perform closing

01Competitive Landscape

Narrative analysis

Hoist versus lead marketplaces (Angi/Thumbtack): Hoist’s model is intended to reduce vendor risk tied to paying for unconverted leads by centralizing sales execution under a revenue-share arrangement. Lead marketplaces may be less costly for contractors that already have rapid response processes and strong estimating and closing disciplines, but marketplaces often involve shared leads and competition.
Hoist versus FSM/CRM tools (Jobber/ServiceTitan): FSM tools provide operations and sales tooling for internal teams but do not supply a staffed external sales function; contractors must generate or purchase leads and perform closing activities themselves.

Notable competitor advantage areas:

Angi/Thumbtack/Houzz: broader homeowner reach and larger public profiles.
Jobber/ServiceTitan: deeper operational tooling, reporting, role-based permissions, integrations, and typically more documented security/compliance posture compared with small managed-service vendors (varies by provider).

Sources:

Official vendor product positioning and feature pages
Industry community forum posts discussing competitor lead pricing and marketplace dynamics

	Hoist (official site)	Angi / HomeAdvisor	Jobber
Pricing model	Revenue-share-based arrangement for jobs Hoist scopes/prices/sells; reduced revenue share for contractor-provided leads	Pay-per-lead / advertising model; costs vary by market and lead type	Tiered subscription plans with higher tiers offering additional features
Typical buyer profile	Painting contractors seeking an outsourced sales and lead-generation service paid via revenue share	Contractors seeking incremental lead flow and listing exposure through a marketplace	Contractors seeking operations and quoting/scheduling tooling while running their own marketing/sales
Primary capability	Managed lead generation and sales execution under the contractor’s brand	Large homeowner demand marketplace and lead distribution	Field service management: quoting, scheduling, invoicing, and basic CRM
Typical weakness vs Hoist	Lead marketplaces may charge for unconverted leads and often use shared-lead models	Lead quality variability and shared-lead competition; marketplace model may penalize slower responders	Does not provide outsourced sales execution; contractors must supply or generate leads and perform closing

Hoist

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

02Market Map