Wiza

Name: Wiza
Brand: Wiza
Rating: 4.5 (1089 reviews)

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Est 2019|32 Ref Customers

LinkedIn 9K|Web traffic 515K|FTEs 37|HQ New York, New York, US

MarketsList Building & Enrichment

Published Oct 15, 2026

01Common complaints

- Enterprise procurement requiring audited security/compliance evidence: If vendor risk review requires SOC 2 Type II or ISO 27001 reports, SSO/SCIM support, detailed audit logs, or recent penetration-test summaries, public materials reviewed here may be insufficient; request documentation from the vendor. - Organizations that do not use LinkedIn Sales Navigator: The product supports Prospect and CSV uploads, but much of the product's workflow value relies on Sales Navigator exports. - High-volume export needs: Plans described as "Unlimited" are subject to a monthly export cap (2,500 prospects/month) and may not meet very large-scale agency or enterprise export needs without negotiation. - Low tolerance for billing or refund risk: Terms indicate refunds are generally not provided and some user reports describe billing disputes; procurement should establish purchase controls, renewal reminders, and contract-level terms if necessary. - Strong privacy/PII risk sensitivity: Complaints about data removal and privacy-related allegations on review sites highlight potential reputational or compliance considerations; organizations with strict privacy requirements should seek vendors with documented data provenance and removal processes. Sources: - Unlimited export cap: https://help.wiza.co/en/articles/6680457-wiza-unlimited-emails-and-phones - Sales Navigator workflow dependence: https://help.wiza.co/en/articles/2977094-how-to-export-people-from-linkedin-sales-navigator - Refund policy: https://wiza.co/tos - Privacy policy + opt-out: https://wiza.co/privacy - Trustpilot complaints: https://www.trustpilot.com/review/wiza.co

Deal disqualifiers (poor fit)

Procurement requiring audited security/compliance documents (for example SOC 2 Type II or ISO 27001), SSO/SCIM, or detailed audit logs.
Requirement for very high-volume exports beyond the vendor's documented monthly export limits.
Need for a single platform that combines both prospecting data and a full sales engagement suite; such buyers may prefer integrated platforms like Apollo.

Current limitations acknowledged by vendor

- Plans described as "Unlimited" are subject to a documented monthly export cap of 2,500 prospects. - No-email export limits: vendor documents limits on scrapes (e.g., a limited number per 24 hours and monthly caps up to published thresholds). - Browser extension-related issues: the help center contains multiple troubleshooting articles for the extension, indicating common friction points. - Payment method removal: the vendor notes that users cannot remove payment methods manually via the dashboard and must contact support. Sources: - Unlimited export cap: https://help.wiza.co/en/articles/6680457-wiza-unlimited-emails-and-phones - No-email export limits: https://help.wiza.co/en/articles/3956699-i-just-want-to-export-the-linkedin-leads-i-don-t-need-their-contact-info - Extension troubleshooting: https://help.wiza.co/en/articles/5621214-the-chrome-extension-isn-t-working - Card removal limitation: https://help.wiza.co/en/articles/12063418-how-to-update-or-remove-your-card-on-file

Security/compliance gaps (publicly visible)

No clear public SOC 2 / ISO certification statements were located in the materials reviewed.

Recommendation: Request written evidence of security certifications, audit reports, and detailed answers on enterprise feature support (SSO/SCIM/audit logs) during procurement.

02Why they buy

Evidence-supported differentiators

- Documented LinkedIn Sales Navigator export workflow that enables bulk lead export and subsequent enrichment. This workflow is the product's principal publicly stated capability. - Vendor messaging and product behavior indicate verification performed at the time of lookup/export, which is designed to increase confidence in deliverability for returned addresses. - Job-change monitoring (Monitor) is offered as a value-add capability for contact churn detection and CRM hygiene, which is not universally available in lightweight email-finder tools.

Where competitors have clearer advantages

- ZoomInfo: broader enterprise data scope, intent signals, and enterprise governance features. - Apollo.io: wider integration of data enrichment with outbound engagement capabilities (sequences, dialer), reducing the need for a separate engagement tool. Sources: - Workflow documentation: https://help.wiza.co/en/articles/2977094-how-to-export-people-from-linkedin-sales-navigator - Product messaging: https://wiza.co/ - Monitor: https://wiza.co/monitor

03Field reports

Review platform summary (G2 and Capterra)

G2: very highly rated on G2.
Capterra: well rated on Capterra.

Example positive review quotes (unattributed)

"Smooth interface and user experience. Reliable at identifying the contacts I looked up. Excellent integration with LinkedIn and HubSpot."
"The LinkedIn data extraction feature is especially great… The platform is modern and easy to use. I also like that there’s an email verification component."
"Easy to learn and free to start. Recommend!"

Example critical/negative review quotes (unattributed)

- "Not enough emails and phones available for some searches; many times I couldn’t find the data I needed. Also, it can take a long time to return information." - "Beware of billing issues; some users report continued charges after cancellation." - Complaint submissions include allegations of unexpected charges and requests for removal of personal data. Context: Review platforms differ in verification and sampling. Trustpilot and similar consumer-facing sites can skew complaint-heavy; recurring themes across platforms (billing disputes, coverage issues, privacy concerns) are relevant for procurement risk assessment.

Common themes: why customers choose Wiza

Reviews and vendor materials commonly cite:

Speed of list building from Sales Navigator (bulk export then enrichment).
Ease of use and a straightforward interface.
Integrations with popular CRMs and export options.
Perceptions of improved deliverability due to verification versus some lower-cost alternatives; lower pricing relative to some enterprise database vendors.

Common themes: why some customers are dissatisfied / leave

Frequently cited issues in negative reviews:

Data gaps: missing emails/phones and lower coverage than expected.
Performance issues: exports/enrichment can be slow in some user reports.
Billing disputes: overage surprises and subscription management complaints in some reviews.
Privacy/PII concerns: individuals reporting difficulty having personal data removed.

Vendor-published testimonials (marketing content)

The vendor site includes customer quotes and brief case study blurbs that claim improvements in reply rates or time savings.

Critical evaluation:

These are marketing testimonials without disclosed methodology, baselines, or independent validation.
Most outcomes reported in vendor materials are qualitative; stated quantitative ROI figures are not accompanied by detailed calculations or attribution.

Anecdotal evidence from user reviews

User reviews on third-party platforms provide anecdotal accounts (for example, switching from other contact providers and citing integrations and usability). These reports offer user perspective but are not a substitute for controlled case studies.

04Best fit

Company size

SMB to mid-market: commonly observed fit is small to mid-market organizations, especially teams with a small number of outbound users.
Agencies that perform lead generation and list-building functions also appear in review samples.

Industries / verticals

Likely strongest fit:

B2B SaaS
Recruiting / staffing
Agencies (lead gen, marketing services)
Professional services with outbound sales motions

Roles and personas

End users: SDRs/BDRs, account executives, recruiters, marketing operations personnel responsible for list building.
Decision makers: VP Sales, Head of Growth, RevOps, Sales Ops.

Qualification criteria (appropriate fit)

Organization already subscribes to LinkedIn Sales Navigator and seeks to operationalize it into exportable, enriched lists.
Priority on deliverability and verified addresses over maximum raw contact coverage.
Need for lightweight CRM sync and list export capabilities.

05The pitch

What the product does (objective)

Wiza is a B2B contact data and prospecting tool that converts LinkedIn Sales Navigator searches/lists (and uploaded CSVs) into exportable prospect lists enriched with verified emails, phone numbers, and additional firmographic/contact attributes. The vendor describes verification that occurs at the time of lookup/export and highlights a browser extension and CRM export workflows intended to reduce list-building time. Key product lines / capabilities visible in public materials: - LinkedIn Sales Navigator exporting via a browser extension (bulk export of lead searches/lists into Wiza lists, then enrich and export). - Wiza Prospect: in-app prospect search and filtering (vendor-stated dataset omitted). - Built-in email verification, performed at lookup/export and positioned to improve deliverability. - CRM and sales engagement integrations (for example, HubSpot, Salesforce, Outreach, Salesloft, Zapier), plus an API (vendor materials indicate API access is available on standard plans). - Wiza Monitor: job-change tracking for contacts synced from CRM/lists with Slack/email alerts and CRM updates.

Target market and market positioning

Wiza is primarily marketed to: - Sales development (SDRs/BDRs), account executives, recruiting teams, ABM and outbound GTM teams using LinkedIn Sales Navigator. - Teams seeking faster list building and verified contact details at a lower cost than many enterprise database vendors. Vendor positioning themes observed in public materials: - Verification at the time of lookup/export and messaging that suggests higher deliverability for verified addresses. - Workflow convenience via a browser extension, one-click exports, and CRM synchronization.

Get a comprehensive analysis of Wiza including market position, competitive landscape, adoption trends, and peer benchmarks.

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Published Oct 15, 2026

01Common complaints

Enterprise procurement requiring audited security/compliance evidence: If vendor risk review requires SOC 2 Type II or ISO 27001 reports, SSO/SCIM support, detailed audit logs, or recent penetration-test summaries, public materials reviewed here may be insufficient; request documentation from the vendor.
Organizations that do not use LinkedIn Sales Navigator: The product supports Prospect and CSV uploads, but much of the product's workflow value relies on Sales Navigator exports.
High-volume export needs: Plans described as "Unlimited" are subject to a monthly export cap (2,500 prospects/month) and may not meet very large-scale agency or enterprise export needs without negotiation.
Low tolerance for billing or refund risk: Terms indicate refunds are generally not provided and some user reports describe billing disputes; procurement should establish purchase controls, renewal reminders, and contract-level terms if necessary.
Strong privacy/PII risk sensitivity: Complaints about data removal and privacy-related allegations on review sites highlight potential reputational or compliance considerations; organizations with strict privacy requirements should seek vendors with documented data provenance and removal processes.

Sources:

Unlimited export cap: https://help.wiza.co/en/articles/6680457-wiza-unlimited-emails-and-phones
Sales Navigator workflow dependence: https://help.wiza.co/en/articles/2977094-how-to-export-people-from-linkedin-sales-navigator
Refund policy: https://wiza.co/tos
Privacy policy + opt-out: https://wiza.co/privacy
Trustpilot complaints: https://www.trustpilot.com/review/wiza.co

Deal disqualifiers (poor fit)

Procurement requiring audited security/compliance documents (for example SOC 2 Type II or ISO 27001), SSO/SCIM, or detailed audit logs.
Requirement for very high-volume exports beyond the vendor's documented monthly export limits.
Need for a single platform that combines both prospecting data and a full sales engagement suite; such buyers may prefer integrated platforms like Apollo.

Current limitations acknowledged by vendor

Plans described as "Unlimited" are subject to a documented monthly export cap of 2,500 prospects.
No-email export limits: vendor documents limits on scrapes (e.g., a limited number per 24 hours and monthly caps up to published thresholds).
Browser extension-related issues: the help center contains multiple troubleshooting articles for the extension, indicating common friction points.
Payment method removal: the vendor notes that users cannot remove payment methods manually via the dashboard and must contact support.

Sources:

Unlimited export cap: https://help.wiza.co/en/articles/6680457-wiza-unlimited-emails-and-phones
No-email export limits: https://help.wiza.co/en/articles/3956699-i-just-want-to-export-the-linkedin-leads-i-don-t-need-their-contact-info
Extension troubleshooting: https://help.wiza.co/en/articles/5621214-the-chrome-extension-isn-t-working
Card removal limitation: https://help.wiza.co/en/articles/12063418-how-to-update-or-remove-your-card-on-file

Security/compliance gaps (publicly visible)

No clear public SOC 2 / ISO certification statements were located in the materials reviewed.

Recommendation: Request written evidence of security certifications, audit reports, and detailed answers on enterprise feature support (SSO/SCIM/audit logs) during procurement.

02Why they buy

Evidence-supported differentiators

Documented LinkedIn Sales Navigator export workflow that enables bulk lead export and subsequent enrichment. This workflow is the product's principal publicly stated capability.
Vendor messaging and product behavior indicate verification performed at the time of lookup/export, which is designed to increase confidence in deliverability for returned addresses.
Job-change monitoring (Monitor) is offered as a value-add capability for contact churn detection and CRM hygiene, which is not universally available in lightweight email-finder tools.

Where competitors have clearer advantages

ZoomInfo: broader enterprise data scope, intent signals, and enterprise governance features.
Apollo.io: wider integration of data enrichment with outbound engagement capabilities (sequences, dialer), reducing the need for a separate engagement tool.

Sources:

Workflow documentation: https://help.wiza.co/en/articles/2977094-how-to-export-people-from-linkedin-sales-navigator
Product messaging: https://wiza.co/
Monitor: https://wiza.co/monitor

03Field reports

Review platform summary (G2 and Capterra)

G2: very highly rated on G2.
Capterra: well rated on Capterra.

Example positive review quotes (unattributed)

"Smooth interface and user experience. Reliable at identifying the contacts I looked up. Excellent integration with LinkedIn and HubSpot."
"The LinkedIn data extraction feature is especially great… The platform is modern and easy to use. I also like that there’s an email verification component."
"Easy to learn and free to start. Recommend!"

Example critical/negative review quotes (unattributed)

"Not enough emails and phones available for some searches; many times I couldn’t find the data I needed. Also, it can take a long time to return information."
"Beware of billing issues; some users report continued charges after cancellation."
Complaint submissions include allegations of unexpected charges and requests for removal of personal data.

Context: Review platforms differ in verification and sampling. Trustpilot and similar consumer-facing sites can skew complaint-heavy; recurring themes across platforms (billing disputes, coverage issues, privacy concerns) are relevant for procurement risk assessment.

Common themes: why customers choose Wiza

Reviews and vendor materials commonly cite:

Speed of list building from Sales Navigator (bulk export then enrichment).
Ease of use and a straightforward interface.
Integrations with popular CRMs and export options.
Perceptions of improved deliverability due to verification versus some lower-cost alternatives; lower pricing relative to some enterprise database vendors.

Common themes: why some customers are dissatisfied / leave

Frequently cited issues in negative reviews:

Data gaps: missing emails/phones and lower coverage than expected.
Performance issues: exports/enrichment can be slow in some user reports.
Billing disputes: overage surprises and subscription management complaints in some reviews.
Privacy/PII concerns: individuals reporting difficulty having personal data removed.

Vendor-published testimonials (marketing content)

The vendor site includes customer quotes and brief case study blurbs that claim improvements in reply rates or time savings.

Critical evaluation:

These are marketing testimonials without disclosed methodology, baselines, or independent validation.
Most outcomes reported in vendor materials are qualitative; stated quantitative ROI figures are not accompanied by detailed calculations or attribution.

Anecdotal evidence from user reviews

04Best fit

Company size

SMB to mid-market: commonly observed fit is small to mid-market organizations, especially teams with a small number of outbound users.
Agencies that perform lead generation and list-building functions also appear in review samples.

Industries / verticals

Likely strongest fit:

B2B SaaS
Recruiting / staffing
Agencies (lead gen, marketing services)
Professional services with outbound sales motions

Roles and personas

End users: SDRs/BDRs, account executives, recruiters, marketing operations personnel responsible for list building.
Decision makers: VP Sales, Head of Growth, RevOps, Sales Ops.

Qualification criteria (appropriate fit)

Organization already subscribes to LinkedIn Sales Navigator and seeks to operationalize it into exportable, enriched lists.
Priority on deliverability and verified addresses over maximum raw contact coverage.
Need for lightweight CRM sync and list export capabilities.

05The pitch

What the product does (objective)

Key product lines / capabilities visible in public materials:

LinkedIn Sales Navigator exporting via a browser extension (bulk export of lead searches/lists into Wiza lists, then enrich and export).
Wiza Prospect: in-app prospect search and filtering (vendor-stated dataset omitted).
Built-in email verification, performed at lookup/export and positioned to improve deliverability.
CRM and sales engagement integrations (for example, HubSpot, Salesforce, Outreach, Salesloft, Zapier), plus an API (vendor materials indicate API access is available on standard plans).
Wiza Monitor: job-change tracking for contacts synced from CRM/lists with Slack/email alerts and CRM updates.

Target market and market positioning

Wiza is primarily marketed to:

Sales development (SDRs/BDRs), account executives, recruiting teams, ABM and outbound GTM teams using LinkedIn Sales Navigator.
Teams seeking faster list building and verified contact details at a lower cost than many enterprise database vendors.

Vendor positioning themes observed in public materials:

Verification at the time of lookup/export and messaging that suggests higher deliverability for verified addresses.
Workflow convenience via a browser extension, one-click exports, and CRM synchronization.

Get a comprehensive analysis of Wiza including market position, competitive landscape, adoption trends, and peer benchmarks.

Download full report →