Wiza

Name: Wiza
Brand: Wiza
Rating: 4.5 (1089 reviews)

Find real-time verified email addresses and phone numbers for B2B outreach. Get started for free.

Est 2019|32 Ref Customers

LinkedIn 9K|Web traffic 515K|FTEs 37|HQ New York, New York, US

MarketsList Building & Enrichment

01Competitive Landscape

Narrative analysis

Where Wiza shows relative strengths: - The LinkedIn export-to-CSV/CRM workflow is central to the product and well-documented in vendor materials. - Public pricing is more granular and self-serve compared with some enterprise vendors that rely on annual contracts and bespoke quotes. - Job-change tracking (Monitor) is an add-on capability that addresses contact churn detection and CRM hygiene. Where competitors may be stronger: - ZoomInfo: broader enterprise data depth (org charts, intent signals) and enterprise controls, typically with higher cost and contractual commitments. - Apollo.io: integrated engagement features (sequencing, dialer) alongside enrichment, which may reduce the need for a separate engagement platform for some buyers. - RocketReach / Lusha: may be preferable for manual lookups depending on workflow and coverage needs. Market adoption signal note: - G2 review activity suggests adoption among B2B buyers, though review counts can be influenced by review solicitation programs.

	Wiza	Apollo.io	Lusha
Starting Price	Free plan available; entry-level paid tiers with modest per-user monthly pricing	Free plan available; paid tiers commonly start at modest per-user monthly pricing (varies)	Free plan available; paid pricing uses a credit model for lookups (public details vary)
Typical use case	Teams prospecting from LinkedIn Sales Navigator who require verified exports and CRM sync	Teams seeking an integrated prospecting + sequencing/engagement platform	Teams seeking a credit-based contact lookup tool with a browser extension and CRM workflows
Key strengths	LinkedIn export workflow and lookup-time verification claims; publicly displayed pricing and a job-change monitoring product	Broader platform integrating data and outbound engagement workflows	Simple credit model for point lookups; widely used extension for manual lookups
Key weaknesses	"Unlimited" plans subject to documented export caps; dependence on LinkedIn workflows for core value; recurring billing and privacy-related complaints in some reviews	Can become expensive at scale; credit/pricing complexity for some use cases	Phone numbers consume credits at higher rates; pricing for higher tiers not fully transparent without vendor interaction

01Competitive Landscape

Narrative analysis

Where Wiza shows relative strengths:

The LinkedIn export-to-CSV/CRM workflow is central to the product and well-documented in vendor materials.
Public pricing is more granular and self-serve compared with some enterprise vendors that rely on annual contracts and bespoke quotes.
Job-change tracking (Monitor) is an add-on capability that addresses contact churn detection and CRM hygiene.

Where competitors may be stronger:

ZoomInfo: broader enterprise data depth (org charts, intent signals) and enterprise controls, typically with higher cost and contractual commitments.
Apollo.io: integrated engagement features (sequencing, dialer) alongside enrichment, which may reduce the need for a separate engagement platform for some buyers.
RocketReach / Lusha: may be preferable for manual lookups depending on workflow and coverage needs.

Market adoption signal note:

G2 review activity suggests adoption among B2B buyers, though review counts can be influenced by review solicitation programs.

	Wiza	Apollo.io	Lusha
Starting Price	Free plan available; entry-level paid tiers with modest per-user monthly pricing	Free plan available; paid tiers commonly start at modest per-user monthly pricing (varies)	Free plan available; paid pricing uses a credit model for lookups (public details vary)
Typical use case	Teams prospecting from LinkedIn Sales Navigator who require verified exports and CRM sync	Teams seeking an integrated prospecting + sequencing/engagement platform	Teams seeking a credit-based contact lookup tool with a browser extension and CRM workflows
Key strengths	LinkedIn export workflow and lookup-time verification claims; publicly displayed pricing and a job-change monitoring product	Broader platform integrating data and outbound engagement workflows	Simple credit model for point lookups; widely used extension for manual lookups
Key weaknesses	"Unlimited" plans subject to documented export caps; dependence on LinkedIn workflows for core value; recurring billing and privacy-related complaints in some reviews	Can become expensive at scale; credit/pricing complexity for some use cases	Phone numbers consume credits at higher rates; pricing for higher tiers not fully transparent without vendor interaction